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Author Archives: Carlos de Santos

Save the Date Printing & Design Services

Catdi makes it easier and more cost affordable than ever before for couples to get their Save the Date Ideas onto paper. Dozens of templates can be found on Catdi’s website that couples can choose to have customized at no additional costs. Couple can also opt to have one of our designers create a completely unique and personal wedding invitation just for them. Couples offer one-on-one consultations that help brides decide on the very best theme possible for their invitations. Designers can meet with clients in person, over the phone, or through live video conference—whatever works best for your schedule.

As a leader in commercial printing services, Catdi offers Houston area couples a far more affordable option to other wedding invitation print services. Our costs are approximately 50% less than those of PhDesign and Bearings. Couples on a budget can choose a pre-existing template at no additional costs. Personal design services, including individual designs developed completely from scratch, are affordably priced as well and include free shipping to the bride’s address and full color options bundled into the lower cost.

Couples who are in a hurry to plan a hundred things at once before that special day roles around can alleviate at least some of their worries by letting Catdi handle their wedding invitations and reminder magnets. Orders can be placed over the phone by calling 713.882.4629 or by emailing orders@catdi.com. Most orders can be expedited in only 2-4 business days.

When it comes to Save the Date Ideas, leave the design to professionals and let Catdi be your one stop shop for wedding invitations, magnets, baby announcements, and much, much more.

Catdi , 1724 Richmond Ave., Houston, Texas 770098 - Phone: 713 882 4629 Email: info@catdi.com

Are You Ready? Which Business REALLY Do Well wtih EDDM

What Businesses Benefit the Most from Every Door Direct Mail?

In the past three years, we have seen Every Door Direct Mail offer exceptional returns for a number of business types. While EDDM is effective, to some extent, for almost every organization, the following business types have enjoyed the greatest returns on their investment.

As a printing company, we have also been able to custom design the marketing materials themselves that help promote the specific offerings that each of these organizations deliver.

Dentists

Many people do not think of going to a dentist until they feel a severe pain of some kind in their mouth. When this happens, they begin frantically searching online for a dentist. Ironically, they typically find dentists several miles away, not knowing that there is someone right around the corner from where they live. Every Door Direct Mail can remind people within 2-5 miles of a small dental office that someone who may possibly be within walking distance is right down the street from them. This makes it not only convenient for the customer in terms of access, but also in terms of personal safety if any type of pain killer is administered during the visit.

Dentists can also offer specials on teeth cleaning and teeth whitening services to people less than 10 minutes away from their office.

Attorneys

Every Door Direct Mail allows even a small law firm to attract business from people who may not realize just how many situations in life could use legal counsel. Homeowners frequently find themselves in contract disputes with service providers, traffic tickets they did not respect, and a variety of work or business related conflicts that are too complex to address on their own.

Local attorneys can remind persons in their immediate vicinity that many of these issues can be handled out of court if the person has the right information and game plan to address them. Most attorneys offer a free consultation for such information followed by an hourly rate for more detailed services. EDDM is an excellent way to get people in the area to call for a free phone consultation the next time they face a challenge that could potentially land them in court if they do not take the right steps in the beginning.

This helps establish connections with local residents that will eventually result in billable hours for any situation that cannot be solved in 30 minutes or less over the phone.

Dry Cleaners

Practically everyone needs a dry cleaner, and the most convenient dry cleaners are the ones located on the way to work and on the way home. Offering specials to people along with a map to the location is an excellent way to draw in customers. Every Door Direct Mail provides both a reminder to local residents and an incentive to simply stop by a location they probably drive by every day without noticing.

Churches

Every Door Direct Mail has been very effective in helping local churches grow. Over the past 20 years, churches have taken a more community-based approach to religious activity. Family events, programs for students, activities for singles, and special events for children are commonly held in churches of all sizes. Reaching out to a neighborhood base that routinely seeks out such events is an ideal way for religious institutions to offer a practical blend of beliefs, values, and daily life that makes religion relevant to information and activity oriented society.

To get started with Every Door Direct Mail, a business simply needs to specify the geographic area in which it wishes to promote a service, product, or event. If the business wants to offer specials or discounts, Catdi can handle the design of any coupons, flyers, or promotional pieces and bundle these services into the investment in USPS EDDM delivery.

Why use USPS EDDM? Which Business Benefit the Most?

USPS EDDM is a targeted form of direct mail that has proven to be more effective than previous generation of direct mail methodologies. Unlike campaigns that involved mail outs to addresses on a marketing list, this new method targets every single address in a targeted geographic area. I can be used on both a small scale and a large scale, depending on the needs of the business.

USPS EDDM services involve several targeting methods that allow organizations to canvas specific geographic areas. A brief list follows:

o City/state
o County
o Delivery statistics retrieval
o Zip code plus 4th retrieval
o Address lookup

These targeting methods allow organizations to canvas entire regions and reach every resident and/or business within those regional parameters. This amounts to brand positioning delivered directly to the mailbox of the recipient. It has been proven effective in both the generation of repeat business and the acquisition of new business. The precision targeting of these markets, along with the customized nature of the mail outs, generally motivates prospects with a greater degree of effectiveness than standard mail pieces.

Prior to the implementation of USPS EDDM, many people had come to regard mail outs as too generic to pay any real attention to. The term “junk mail” became a popular colloquialism that was used to categorize any type of unsolicited sales or marketing material. This negative perception, however, is beginning to reverse with a more systematic, conscious, and innately personal means of reaching out to potential customers. Businesses that use this service have products and services that are essential to the lifestyles of residents and companies in their target areas. Persons who receive these mail outs typically pay attention to them because the materials speak directly to their immediate needs.

Over the past 2 years, we have seen USPS EDDM generate more response than untargeted forms of direct mail. We attribute this primarily to the fact that an untargeted mail out probably does not address the immediate concerns of the recipient. By contrast, recipients are typically quick to move on mail outs that offer quick, convenient access to products and services located near their homes or offices.

It is not so much the nature of the mail outs themselves, but the conscious targeting of their delivery, that generates a much higher response than untargeted alternatives.

Many businesses have found that they can dramatically increase inbound qualified leads by timing their USPS EDDM mail services in conjunction with website upgrades and new social media campaigns. Working with a printer such as Catdi makes it possible to synchronize the very first form of direct marketing ever used—direct mail—with the latest advances in online mobile media, video, social media, and content marketing. Custom mail outs can be designed to reflect the brand and the online presence of an organization.

While this does not take the place of SEO marketing, it does an organization the chance to bypass the competitive race for online rankings and place both its brand and its offerings directly in front of customers who it has already determined have legitimate need for its products or services.

Great Marketing Ideas on the Cheap

Advertising on the Cheap

It comes as no surprise for many that marketing can be a costly endeavor. Even with access to cheap printing of business cards and flyer, online marketing, and, if you’re lucky, cheap TV spots, there still is a cost to these advertising media. As such, for many small businesses it can be a challenge to compete with bigger companies and their larger advertising budgets. Nonetheless, who says effective advertising has to cost a fortune.

Marketing for Cheap

No matter what, you’re still going to have to spend some money on marketing. Still, no matter what market you’re in or the competition you face it is still possible to market cheaply yet effectively. Even if you may never reach the same level as the giants, it is still possible market your business in a much more effective and target manner than that of the broad spectrum manner employed by those larger companies. How do you do such you ask? Well, the following tips should help you get started:

  • Make Yourself Visible – Making yourself visible is not only extremely effective but necessary as well, thankfully there are a number of ways to do it. For instance, considering hosting a special event to be held outside of your business or office. This will give people the opportunity to both see where you are and what you do. In general, its best to do whatever necessary to get people to see your company’s name and/or logo. While, it might not always be useful to give a marketing spiel to everyone, getting your brand burned into their minds is.

 

  • Get on the Web – No media ever has had as much impact or influence on marketing as the internet has. Quickly it has become one of the most effective tools for advertising. Thus by not taking advantage of this tool you risk losing out on huge marketing opportunities for your business. You don’t necessarily have to sale online, but giving your company a presence online is an excellent way to generate interest. To build this online presence it’s possible to do a number of things: start a blog, create a Twitter feed, create a Facebook page, etc. Basically it boils down to using your resources wisely, as such if handled wisely the internet is capable of generating all kinds of new business and opportunities.

 

  • Traditional Methods – While traditional methods like print, radio, and TV ads may seem cliché, they exist for a reason and this reason is that they work. Likewise, you should consider using such methods. Even if you can’t afford a spot on primetime TV, you should still try to utilize these methods as much as your budget will allow and you too may soon find out the effectiveness of such traditional advertising media.

 

  • Get Innovative – Have you ever seen a sign spinner? If the answer is yes, than you probably recognize the effectiveness of such innovations in advertising. Taking advantages of such innovation can be an excellent way for your company to catch the attention of consumers.

 

  • Old Fashion Word of Mouth – Nothing can be beat word of mouth, when someone you know praises the products or services of a company you are more likely to remember that company in the future. Such effectiveness in advertising makes up for its lack in potential of reaching a broad audience. So consider offering customers special deals or discounts when they recommend a friend as this a great potential in gaining new customers.

As one can see it doesn’t take much to market your company effectively, with the process essentially consisting of getting word out about your company by any means possible. Still, for a better guarantee of success in marketing its best not limit oneself to a single method of advertising. Whatever mix of methods you ultimately choose, the one listed above will be an excellent start in promoting your company.

Getting More from Your Marketing Budgets

Getting More from Your Marketing Budget

In today’s marketplace, successfully marketing a new product or service can be a huge challenge for a small company. This is usually due to a large background of noise created by competing products and services thus making it harder to win the consumer’s attention. As such, even with cheap sources of business card printing services, online advertising, and publicity it can be hard to the create the noise necessary to keep up with the giants of industry. Nonetheless, there are numerous ways in which you can get word of your company out…

Tips for Marketing a Houston Small Business

One of the best ways to make your business successful – and who doesn’t want that – is to find new way to increase your marketing capabilities while also reducing your advertising budget. Sure there is the old saying of “it takes money to make money,” however it not necessary to have an advertising budget of the “big boys” to be successful as a small business. So why not look for new avenues in which to market you company in a grand way without the associated grand cost? If it’s because you say you don’t know how, then here are some tips for you:

  • Start Blogging – It may sound pointless but when it comes to online marketing, blogging has become of the most effective methods for many successful companies of all sizes. Starting a blog on your company’s website creates a new avenue with which the company can post content that people will find interesting. As people discover these nuggets of wisdom and interest, they will then turn to your website when they have a question. Viola! You have a new source of advertising.
  • Get Tweeting – Businesses have fallen in love with Twitter. This is mainly because the platform makes it incredibly easy to gather followers with the catch being that these followers to whom you send messages are a potential client base. It’s possible to make special offers on your products or services and send them out your fans on Twitter. The same can be done for the launches of new products and services as well. Developing a following on Twitter is easy too; just have user follow your company on Twitter when they visit your website. From then on you’ll have hundreds to thousands and maybe even millions of followers who will be waiting for that next special tweet from your company.
  • Make your business cards something memorable – Every business has an offline component to it and with such it is just as important to have strong advertising offline as online. This is where the value of the business card comes into play. Business cards are something cheap yet with the potential to be very effective. So the more original and unique your business card is, the more likely it is to stand out from the rest and be more effective at to create interest in your business.
  • Develop rewards programs for loyal customers – Customer’s love knowing when their loyalty is valued by a business. As such, one of the most effective ways of showing that value is by rewarding customers for their loyalty to the company. A mistreated customer is more likely to go to a competitor than one whose love is returned.
  • Post flyers on local community boards – Many companies go this route to market their business and as such it may seem like a virtually ineffective method. However, you should keep in mind that there is a reason why so many companies market themselves in such a manner. Local community boards are an extremely effective manner for companies to get their name out and this is largely due to the surprisingly huge number of people that ready these boards. The best part is that such advertising creates a strong local customer base.
  • Give presentations – Events are great time to give presentations selling the company. Effectively such presentations are sources of interactive advertising as potential customers get to experience firsthand the product or service being presented. From such people will be able to more easily and quickly connect with your company and what it has to offer.

These listed methods of advertising are great in the sense they are both hugely effective and possible on a small budget. No one ever said that you couldn’t advertise effectively while saving on money, so don’t be afraid to take your business to the next level by employing these methods in order to get word out about your company.

Banner Printing Services Now Available

Catdi acknowledges the impact of trade shows in marketing products or services: offers full color banner stand printing services to businesses. Catdi is a company that understands the power of marketing and images in marketing a product. Words and pictures do indeed play a great role in convincing clients and consumers of a product’s worth. After all, we should know we are leading brand in the print services industry, a field that requires incredible insight in meeting the visual demands of the market. Thats why we are proud to announce that we have started offering both indoor and outdoor banner printing

In the business world, it’s never wrong to demand too much attention. It greatly helps if a company is loud and boisterous in a good way, as this promptly spells an increase in client population and consequently, an increase in revenue. If one is looking to introduce or to popularize a company in a trade show, banners are the best marketing tool.

Our Banners Make Your Business Pop!

Printing Companies that love to participate in trade shows must take advantage of this offer from Catdi, as it is the perfect package to avail, especially when creating POP materials. Clients become more intrigued in the product or service if their visual senses are stimulated by banners that stand out and seduce consumers. In recent times, the banner stand has even acquired a new use, as it became a popular form of POP advertising.

Catdi Incorporated offers the following packages in banner stand printing services:

  • Option 1. Our Economy “X-Style” Collapsible Banner Stands are versatile and easy to setup. They are available with either our 13 oz scrim vinyl outdoor or 10 mil premium vinyl indoor banners and arrive in a slim nylon bag. The standard sizes are 24” x 60,” and 33” X 80.”
    • Option 2. Indoor Banner with “X-Style” collapsible stand. The same material as the Indoor Banner, these near photo quality banners are ideal for POP displays and trade shows. They set up in a few seconds and measure 24” x 60” with grommets at the corners.
      • Option 3. Our Aluminum Retractable Banner Stands are available with 10 mil indoor premium vinyl banners and are just as versatile as our “X-style” banner stands. The retractable stands are conveniently packed in a small bag and set up in a few easy steps. The standard sizes are 24” x 60,” and 33” X 80.”

It’s time to demand attention from the market by taking advantage of the options emphasized here. Companies must say it loud and say it proud, and saying it with a banner stand is the perfect move!

About Catdi Printing

Catdi, Incorporated is a leading print provider for businesses in premier Texas locations including Houston, Austin, Dallas, Katy and The Woodlands. An innovator in the industries of commercial print and direct mail services, the company has long been known for combining keen business sense with strong sense of community solidarity. Servicing Texas businesses since 2005, the company boasts of a diverse international team, and of revolutionary global coverage.

Catdi, Incorporated is located at 1724 Richmond, Houston, Texas. To be better connected, customers may browse the company website, www.catdi.com; follow news and developments at Twitter with catdi.com, and at Facebook with https://www.facebook.com/pages/Catdi-Inc/, as well as establish professional connection at LinkedIn with http://www.linkedin.com/in/catdi.

Catdi to Launch New & Exciting Ordering Fulfillment Website

Local Houston Print Company Launches New Web Platform

HOUSTON, Texas (April 30, 2011) – In response to every increasing customer demand, local Houston print company Catdi, has launched a new web platform for their online business. After months in development and testing the new web platform promises to give customers a better shopping experience when purchasing the web, printing, design, and mail services of Catdi through the internet. “Everything has been developed from the ground up” says CEO/President Carlos De Santos, “to make it easier and more efficient from the customer’s viewpoint to purchase the services they need.”

Started in 2005 the local Houston based company prides itself in being number one in print and direct mail services on the internet. With the many years of experience shared by its staff in the industries of web, printing, design, and mail services, Catdi is able to offer a level of expertise unmatched by their competitors.

Combining their commercial printing capabilities with their expertise in marketing Catdi is able to provide the flyers, brochures, and business cards necessary for their clients to grow their market presence. This direct mail capability has been a favorite among clients as they seek to better engage their customers in a tighter economy.

A well designed direct mail campaign should both communicate what a company offers for the consumer as well as entice them to learn more. Catdi’s print and direct mail services are able to meet this need, providing clients the brochures and flyers they need to keep their customers informed and interested. Or as one satisfied customer said, “Catdi has been able provide overall fulfillment of are marketing needs.”

The passion of Catdi for offering world class print and direct mail services has lead to the development and launch of the new web platform. As put by President/CEO Carlos De Santos, “We’re continuously developing are online presence in order to better facilitate our customers.” This was inspired in part from requests by customers and competition from other companies starting to offer online printing and design services. With this new platform the company hopes to better serve their clients by giving them more options while also making the ordering experience quicker and easier.

It is through such innovations that Catdi has been able to stay ahead of the curve and become number one in graphics and design services on the internet. So be sure to visit Catdi.com and like them on Facebook or meet them in person by stopping by their offices located at 1724 Richmond Ave, Suite C., Houston Texas 77098 to find more information on the many services they offer.

Contact:

Chance Pianta, Media Relations

chancep@catdi.com

Reduce Webdesign Costs by Implementing Catdi’s Use of Open Source Technology

The role played by websites in the growth and success of businesses cannot be underestimated. According to the President Carlos deSantos of Catdi, a popular web design firm in Houston, even top marketing and web design firms such as their own have been affected by the sluggish economy.

Carlos says that since the time they started the firm, they are offering the lowest ever web design rates and this is an excellent opportunity for businesses in Houston to upgrade current platform or redesign their sites in keeping with the competition.

Websites are no doubt backbones of any business and it is in the interest of the business owner to choose the right web design company that can offer professional yet affordable services. Before choosing the right firm, it is necessary to keep budget in mind. In today’s tough economic times,

Expert professionals in reputed web design companies like Catdi are adept at advising clients on the page arrangement, layout design and other features. It is in the interest of the business owner to provide accurate details on what they want the website to do and the audience they are planning on marketing to.

If the business is located in Houston, then it is necessary to take enough time to narrow down on the list of reliable companies and go through their previous web designing work. If the sites have appealing graphics and are well designed, then it is time to ask for the quote.

Highly professional companies know how to market to the target audience by incorporating a variety of styles in graphic designing. Their process will be clear and experts will take enough time in understanding the nature of the business, the business owner’s specific goals and information architecture principles.

Companies that are in business for a couple of years or more tend to have more experience and will be in a better position to show previously designed websites and customer testimonials. Pricing plays a major role especially in today’s tough economic situation. Choose companies that offer good discounts.

For example, web design firm Catdi offers new clients up to 40% off on web design package to boost sales. The company also offers CMS websites for as low as $699 and offers a range of web design packages.

Services include CMS platform creation, free hosting for two years, adding content, uploading template design, creating content databases and email, creating attractive image gallery, SEO enabled pages and contact form.

Professional web design companies also offer the facility to load site on server, include the site in Google Maps and offer unlimited pages apart from domain purchase for one year.

Ask for detailed proposals from the professional you are dealing with before handing over the job. Companies usually include details such as process definition, services offered, project timeline and pricing in the proposal.

For more details on web design services in Houston, log on to www.catdi.com

Houston Webdesign Firm Catdi offers new clients up to 40% off on web design package to boost sales

Small, medium and large businesses today depend to a great extent on websites for marketing their products and services. They strive to establish a strong online presence with the help of a well designed, user friendly website. Most companies take the help of a reputed and professionally managed web design company that can place them above competition.

The role played by websites in the growth and success of businesses cannot be underestimated. According to the President Carlos deSantos of Catdi, a popular web design firm in Houston, even top marketing and web design firms such as their own have been affected by the sluggish economy.

Carlos says that since the time they started the firm, they are offering the lowest ever web design rates and this is an excellent opportunity for businesses in Houston to upgrade current platform or redesign their sites in keeping with the competition.

Websites are no doubt backbones of any business and it is in the interest of the business owner to choose the right web design company that can offer professional yet affordable services. Before choosing the right firm, it is necessary to keep budget in mind. In today’s tough economic times,

Expert professionals in reputed web design companies like Catdi are adept at advising clients on the page arrangement, layout design and other features. It is in the interest of the business owner to provide accurate details on what they want the website to do and the audience they are planning on marketing to.

If the business is located in Houston, then it is necessary to take enough time to narrow down on the list of reliable companies and go through their previous web designing work. If the sites have appealing graphics and are well designed, then it is time to ask for the quote.

Highly professional companies know how to market to the target audience by incorporating a variety of styles in graphic designing. Their process will be clear and experts will take enough time in understanding the nature of the business, the business owner’s specific goals and information architecture principles.

Companies that are in business for a couple of years or more tend to have more experience and will be in a better position to show previously designed websites and customer testimonials. Pricing plays a major role especially in today’s tough economic situation. Choose companies that offer good discounts.

For example, web design firm Catdi offers new clients up to 40% off on web design package to boost sales. The company also offers CMS websites for as low as $999 and offers a range of web design packages.

Services include CMS platform creation, free hosting for two years, adding content, uploading template design, creating content databases and email, creating attractive image gallery, SEO enabled pages and contact form.

Professional web design companies also offer the facility to load site on server, include the site in Google Maps and offer unlimited pages apart from domain purchase for one year.

Ask for detailed proposals from the professional you are dealing with before handing over the job. Companies usually include details such as process definition, services offered, project timeline and pricing in the proposal.

For more details on web design services in Houston, log on to www.catdi.com

Cheap Postcards Work!

Catdi is back with bigger and bolder postcard printing specials!

Catdi.Inc, were offering quality work at great price. Today they are back with offering quality flyers at even greater prices. For a measly amount of 50 flyers you can get it at hardly $25 or even less. If you are a small business owner or an affiliate marketer or a home based business then you need to contact Catdi.inc for your printing needs. They can help you kick start your business. The new digital prints they are offering are best in quality and convey exactly what you wish. Previously they were offering only bulk orders. Now their offer is for smaller runs too. You can get 50 to 100 flyers done also.

As we all know the printing industry is very competitive. By offering “mini runs” Catdi.inc have destroyed the competition by being the only printing company in the club flyer industry that offers small digital print runs starting at a minimum of 50 flyers. Another major advantage with Catdi.inc is that wherever you are, in whichever part of America, be it Miami or Los Angeles these people are professionals who undertakes all your printing solutions. They offer graphic designing as well as you can choose the quality of paper and whatever message you need to convey through your flyers. Catdi.inc is adept at handling small as well as big orders. They give equal importance to both big as well as small orders. The dedication of these professionals has helped them to retain their clients who are repeatedly getting their printing work done from them.

Besides flyers you can also get your postcards, banners, posters, brochures, CD/DVD inserts, newsletters and business cards done from them. When Ben was given the pink slip at his office he didn’t know what to do with his life. It was not only devastating but an emotional experience to be laid off at such a young age; an age where people climb the corporate ladder. The global meltdown and recession didn’t make it any easier to look for another job. Not to forget the mounting monthly bills. He saw a TV program about small entrepreneurs and that propelled him to start on his own. He became a network marketer (earning passive income) as well as started conducting fitness classes at a nearby gym. With fitness being a fad today especially in America where 40% of the population is obese and over weight, he didn’t find it difficult at all. He has been an aerobics enthusiast and regular for ten years now and knew exactly how to become an instructor. He got his license by clearing a small exam and started his own gym. He wanted to advertise in his neighborhood and sought the services of Catdi.inc. Initially he got 500 flyers printed and sent out with the dailies. Slowly people started joining his gym and today Ben has more than 3 gyms in his neighborhood as well as in neighboring towns. But he always gets back to Catdi.inc for all his printing needs as their professionalism is impressive. They also help with mail lists and marketing.

Another major advantage of being online is that in whichever part of America you are, Catdi.inc can ship your order. You may wonder that the cost may be more. Not at all. Since these people are located in Houston, Texas their cost is competitive. If you are in Florida or New York you can get your flyers printed online through these guys as it will work out cheaper for you. You can Email and also chat with their staff online or better still join them on Facebook. These professionals will help you to kick start your small business with a minimum investment enabling you to carve your own identity in the business world. Call them at 713 882 4629 today.Order today at: www.catdi.com