Catdi Business Articles | Is Price King When It Comes Choosing the Right Printer?

Why is it that price is often the almighty "decider" when it comes to choosing a commercial printer? We know organizations now a days have tight budgets or limited resources will sometimes choose a printer that provides the lowest quote. But by doing this they are setting themselves up for a potential disaster. At Catdi we think price isn’t always the best indicator of service or quality. However we can understand why businesses or individuals might think so.

Just ask yourself this question. Would you get your car repaired or your roof fixed with any company just because they provided the lowest bid? Now just think for second that this company is responsible for the safety of your personal property and loved ones. Obviously poorly executed print materials wont cause you as much harm, but the principle is the same. Knowing that the company you are choosing is much more than price is important. In addition, any company that you retain is responsible for meeting your deadlines and the execution of your company’s vision. It’s safe to say that also that these companies are in charge of much more than you marketing and print collateral. You entrust not only your marketing information but all of your, confidential and strategic business information as well.

At Catdi, Inc., price is far more than just a number. Yes, price is an indication of efficiency and volume. However other factors come into play when it comes to cost such as developing safety measures and human capital investment. Maintaining current business practices and standard done on the cheap is a recipe for disaster. At Catdi, our prices are very competitive. Being in business ourselves we know the importance of watching the bottom line and keeping costs down. Would you intentionally pay less for a job if you knew it wasn’t going to be up to your expectations? However, by doing sufficient due diligence in choosing the right company the first time will allow you to sleep more soundly not to mention all the unnecessary headaches.

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