5 Excellent Direct Mail Advertising Secrets and Tips
Direct mail advertising tips and secrets can help you get better results and save some money in the process. The lists that you obtain and use are a big factor in the results that you will get. The outdated recipient information or that has little relevance to your company and product can be costly.
Marketing campaigns that provide added value generally tend to get the best responses and most attention from recipients. The copy that is used should be short enough so that it can be read and understood quickly. It should be powerful enough to provide a call to action. If this is not done then you could turn off potential clients before they can even realize that what is offered.
The medium that you use for your marketing efforts can add a lot, or cause your materials to fall flat and fail quickly. One of the secrets that many do not realize is the importance of market testing, so you can make sure that your campaign is on the right track and you get the response that you are hoping for from your efforts.
1. Find Effective Direct Mail Advertising Lists to Use
The mailing list that will be used for your direct mail advertising may be one of the most important choices that you will make. The recipients on the list should be targeted based on their relevance, and all of the information should be current and verified before you pay for the list. If the information is old or has little relevance then you could be wasting money.
2. Promotions that Have Added Value Get a Better Response
Direct mail advertising that provides added value to the consumers who receive the materials will give you a much better response in most cases. The value offered does not have to be expensive but when recipients feel like they are getting something they tend to pay attention to your materials more and you will get more responses as a result.
3. Effective Marketing Campaigns Utilize Copy that is Short and Powerful
Marketing campaigns need to be very effective. The best way to do this is to use short but powerful copy with your direct mail advertising materials. If your copy is excessively wordy then the recipient cannot quickly identify what you are offering them. If the text is weak or does not contain a powerful call to action, because of this your material will be ignored.
4. The Right Medium is Critical for any Campaign
The medium that is used for your marketing campaigns should be well thought out and carefully chosen. If this is not done then your direct mail advertising may be hit and miss and your responses could be few and far between. If you choose cheap paper stock that is flimsy or colors that contrast, this could reflect poorly on your business.
5. Market Testing is Essential for Success
Market testing is a very important step with any direct mail advertising and marketing campaign. After you identify your target markets, you will need to test your preferred materials on these markets to see whether the response is excellent or poor. This allows you to make any needed changes before you incur a large expense for the printing orders.
What direct mail advertising secrets have you found that you are willing to share with others?