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In today’s technology-dominated world, the idea of sending mail through post is laughable, and using it as a marketing tool even more so. After all, why would anyone use this archaic system when virtually every person can be contacted through email, social media, or even…

Vincent DeAngelis writes, “Having two children who fall into the millennial generation, I have been forced to understand the phenomenon known as social media. Why do I label it a phenomenon, you may ask? Well, to me texting, Twittering, Facebooking, Instagraming, and Snapchatting to someone…

A Postal Service worker delivers mail to a flood-damaged neighborhood in Denham Springs, La., in August. (Jonathan Bachman/Reuters) There have been days when 2157 Rayburn House Office Building had the feel of a boxing match. It’s the House Oversight and Government Reform Committee room where…

There is a saying that if you aren’t growing your dying. Growing sales is an art and a science. The art is the communication and the sales and marketing copy. This is the persuasion piece. The science is the technology needed to discover the data…

A direct mail catalog can provide a lot of value to its customers simply by repositioning its existing products. Mailer Name: Hubert Co.Date Mailed: May 2016 Hubert sells visual merchandising and support items to food service and brick-and-mortar retailers worldwide. It markets in several channels,…

AVOID THESE COSTLY BUSINESS CARD MISTAKES No matter the category of business in which you work, buѕіnеѕѕ саrdѕ аrе еѕѕеntіаl. Thеу сrеаtе a bond bеtwееn the business and their сlіеntѕ. Thеу аrе a grеаt іntеrасtіvе еlеmеnt that саn be modified by texture, mаtеrіаl, аnd ѕhаре….

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