As a dentist, finding new patients and promoting your services can be challenging. With multiple competing practices available and limited time, selecting the best marketing service that reaches a large audience while being cost-effective might seem impossible.
Fortunately, there’s a simple solution: EDDM (Every Door Direct Mail)
EDDM is a powerful tool offered by the United States Postal Service that allows dentists to send their marketing materials to every mailbox in a targeted neighborhood or location.
The service provides dentists with a unique and effective way to reach potential patients and promote their practice, saving them time and money.
Whether you’re a small dental clinic or a large brand, EDDM allows you to engage with potential patients and build your brand as a trusted dental care provider.
In this article, we’ll walk you through the simple EDDM basics and why dentists prefer this method to promote their services, including increased reach, targeted marketing, and measurable results.
How Does the EDDM Program Work
EDDM (Every Door Direct Mail) is a USPS service that lets businesses send direct mail advertisements to a targeted, high-volume mailing route without an individual address.
For dentists, EDDM is an effective way to reach potential patients in their local area. They can select specific routes that fit their target demographic, design ads and deliver them directly to every mailbox along that route through the service.
EDDM is different from other direct mail marketing methods since it doesn’t use a mailing list or individual address. Instead, it targets entire postal routes, making it a cost-effective way for small dental clinics to reach a large audience.
Additionally, EDDM doesn’t require the recipients to sign up for the service or provide their personal information, making it a more direct and intrusive form of advertisement than other methods.
Why Are Dentists Obsessed with EDDM?
Dentists love EDDM because it allows them to reach many potential patients in their service area through targeted mailings. Here are other reasons dentists prefer Every Door Direct Mail over other forms of marketing:
EDDM allows dentists to send marketing materials to every mailbox within their service location or neighborhood. This technique lets them reach out to many clients with minimal effort and cost.
For example, a dentist can send a postcard to every household in a 5-mile radius of their practice during the holidays, increasing their exposure to new patients and building brand awareness.
Dentists can select specific neighborhoods or communities based on demographics like age, income, or education. This service allows practitioners to reach the right people with the right message at the right time.
For example, a pediatric dentist can send a postcard to households with young children only, promoting their services and highlighting the importance of regular dental check-ups for kids.
EDDM saves dentists a lot of money as it eliminates the need to address and print individual label envelopes. This allows dental clinics to focus on providing quality dental care to their patients instead of spending their service hours creating targeted letters. Catdi Printing offers competitive pricing on all its EDDM print services.
For example, a small dental practice can use EDDM to reach thousands of potential patients for a fraction of the cost of a newspaper ad.
Easy to Use
You don’t need any marketing experience to use EDDM. Instead, you can simply create the marketing material, choose the target area, and submit your order to USPS.
The postal service takes the hassle out of direct mail marketing, allowing dentists to focus on providing quality services to their clients.
Dental practices can track the success of their direct mail marketing efforts using the EDDM service. Using this service, they can monitor the number of postcards delivered, responses, and appointments generated. The EDDM service provides valuable insights into the effectiveness of their marketing efforts and allows them to make informed decisions about their next strategies.
Increased Brand Visibility
EDDM helps dentists improve their brand recognition in their local community.
When they send the mail to a targeted location, it helps establish their presence by reaching out to new patients. Over time, potential patients receiving EDDM from the same dentist will become more familiar with the brand and services.
Whenever people receive EDDM, they’re often curious to learn more about the brand.
Dentists can include a call-to-action in their marketing materials, directing recipients to their websites for more information. This technique lets them engage with potential patients, providing valuable information about their services.
Boosts Website Traffic
Dental practices can use EDDM to promote their services, share patient testimonials, and educate potential patients on the importance of regular dental check-ups.
This method helps build trust and credibility with clients, leading to increased referrals and a stronger reputation in the community. Similarly, by regularly communicating with patients, dentists prove their dedication to their services, thus creating a personal connection and increasing patient loyalty.
Improved Competitive Advantage
EDDM makes dentists stand out from their competition in a crowded market by creating unique and effective advertising strategies that set them apart from the rest. Such methods result in successful practice and an improved competitive advantage.
EDDM vs Traditional Marketing Methods
Every Door Direct Mail is a cost-effective direct mailing service compared to traditional marketing methods such as print and television advertising, direct mail, and telemarketing.
Here’s a table showing EDDM vs traditional marketing methods for dentists:
|EDDM||Traditional Marketing Methods|
|Targeted marketing||Mass marketing|
|Measurable results||Immeasurable results|
|Increased reach||Limited reach|
|Easy to use/ Saves on time||Time-consuming|
Brighter Smiles With EDDM
EDDM is a valuable tool for dentists looking to reach new patients, increase brand visibility, and enhance their reputation in the community. With its ability to track results and monitor success, this postal service creates a simple solution for dental practices to promote their services with minimal effort and cost.
If you’re a practicing dentist, we advise you to take advantage of this opportunity and build brand awareness through Every Door Direct Mail today.
Get in touch with us at Catdi Printing to get started.
We can help you design your own marketing experience, target the zip codes you’re interested in, and print exclusive marketing materials to your specifications. Alternatively, you can visit our website to learn more about the service and request a quote.