Rack Card Formats
Standard cardstock for everyday business use, or specialty Akuafoil for marketing that demands attention.
Available Sizes
The universal rack card size. Fits all standard brochure racks, display holders, and counter stands.
Slightly narrower format for compact display holders.
Specifications & File Requirements
Set up your artwork to these specs for a perfect rack card print every time.
Best Use Cases by Industry
Rack cards work across hospitality, healthcare, retail, and more. Here's how different businesses use them effectively.
Lobby displays, concierge desks, and front desk racks. Rack cards promote on-site amenities, local attractions, restaurant specials, and spa services. Guests browsing the lobby are captive audiences — a well-designed rack card converts to incremental revenue.
Visitor centers, airport displays, and hotel concierge racks are prime placement for tourism rack cards. A 4×9 format gives you room to showcase your attraction's key highlights, hours, pricing, and a QR code for ticket purchasing.
Waiting room displays for service menus, new patient information, wellness programs, and insurance acceptance lists. Rack cards work as low-cost leave-behinds that patients take with them and share with family.
Tabletop displays for takeout menus, happy hour specials, loyalty programs, and event announcements. A rack card with your full takeout menu and QR code to order online turns every table into a revenue opportunity.
Property listings, market reports, and financing programs displayed at open houses, offices, and community events. The tall 4×9 format is perfect for a property photo plus key details. Leave a stack at coffee shops and community centers near your listings.
Program overviews, enrollment information, course catalogs, and event schedules. Display them in libraries, community centers, and educational fairs. Rack cards are an efficient way to distribute detailed program information in self-service format.
Product feature highlights, seasonal promotions, loyalty program details, and store event announcements. Counter displays with rack card promotions are impulse-buy triggers. Include a QR code for online ordering or social following.
Concert and show schedules, festival guides, event promotions, and sponsor recognition. Akuafoil rack cards are especially effective for entertainment venues — the holographic shimmer stands out in any display and gets picked up by browsers.
Shipping & Turnaround
- •Standard: 3–5 business days
- •Rush: 1–2 business days
- •Starts after artwork approval
- •Akuafoil may add 1–2 days
- •Ground (3–5 transit days)
- •2-Day Air available
- •Overnight available
- •Free ground on qualifying orders
- •Arrive banded in protective boxes
- •Akuafoil wrapped separately
- •Inner wrap for specialty finishes
- •Tracking email at shipment
- •100% satisfaction guarantee
- •Reprints for print defects
- •Color within industry standards
- •Report within 10 days of receipt
Frequently Asked Questions
Everything you need to know about ordering rack cards from Catdi Printing.
A rack card is a printed marketing piece in the standard 4×9 inch format designed to fit in brochure racks, display holders, and counter stands. They are typically printed full-color on both sides on heavy cardstock. Rack cards are the go-to format for hospitality, tourism, healthcare, and retail businesses that want professional point-of-information displays in high-traffic locations.
The standard rack card size is 4×9 inches — designed to fit all standard brochure racks and display holders. This is by far the most common size and the one to use if you need guaranteed compatibility with existing displays. A slightly narrower 3.5×8.5 format is also available for certain compact holders.
Standard rack cards are printed on premium 14PT or 16PT cardstock with your choice of UV, matte, or aqueous coating — a professional, cost-effective format. Akuafoil rack cards are printed on a specialty holographic foil stock that creates a rainbow color-shifting effect wherever light areas appear in your design. Akuafoil cards cost significantly more per piece but generate dramatically more attention in display racks — ideal for entertainment venues, attractions, and premium brands.
Yes — double-sided printing is almost always worth the cost for rack cards. Use the front for your main headline, key visual, and primary message. Use the back for supporting details: your full service list, hours, directions, FAQ, or a map. Double-sided cards give browsers more reason to pick them up and keep them.
UV coating gives you the richest, most vibrant colors with a high-gloss finish — the most popular choice for tourism, entertainment, and retail rack cards. Matte coating offers a refined, non-reflective surface that feels more premium and is easier to read in bright environments — popular for healthcare and professional services. Aqueous is a middle-ground with eco-friendly properties and a light protective sheen.
Set your document to 4×9 inches with 0.125" bleed on all sides. Keep all important text and logos at least 0.125" from the trim edge. Use a strong visual on the front — your hero image or key graphic — with your headline and a clear call to action. Reserve the back for supporting information. Download our free templates for pre-sized documents with bleed guides already set up. Export as a press-ready PDF with bleed included.
Submit a press-ready PDF with 0.125" bleed on all sides and all fonts embedded. We also accept high-resolution JPG and PNG files at 300 DPI minimum. All artwork must be in CMYK color mode. For Akuafoil rack cards, design with the foil effect in mind — keep backgrounds light where you want the foil to shine through, and use dark ink to block the foil where you don't.
Standard rack cards take 3–5 business days in production after artwork approval. Akuafoil rack cards may require 1–2 additional production days due to the specialty stock. Rush production options are available at checkout. Add shipping transit time (typically 2–5 days for ground shipping) to your delivery estimate.
Minimums start at 100 rack cards. Per-piece costs drop significantly at 250, 500, and 1,000 units. For businesses replenishing displays regularly, ordering 500–1,000 at a time provides the best value. Contact us for volume pricing on orders of 5,000 or more.
Standard 4×9 rack card displays are available at hotel lobbies, visitor centers, airports, waiting rooms, retail counters, restaurants, community centers, libraries, and event venues. Investing in a countertop brochure holder for your own location is one of the highest-return uses for rack cards — they work while you're not there, converting browsers into customers 24/7.
Ready to Fill the Rack?
Configure your rack cards online in minutes. Choose your format, coating, and quantity — get an instant price and upload your artwork.