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    Mailing Strategy Guide

    EDDM vs. Saturation Mail: Choosing the Right Strategy

    Both methods target every home on a mail route, but they differ in cost, complexity, and preparation. Discover which is best for your next campaign.

    What is Saturation Mail?

    Saturation mail is a postage discount tier for businesses that mail to at least 90% of residential addresses or 75% of total addresses on a given mail carrier route. Unlike EDDM Retail, it requires a mailing list and a USPS postage permit, but it often yields the absolute lowest postage rates available.

    Maximum Savings

    The lowest possible cost per piece for high-volume mailers.

    Broad Reach

    Perfect for national or regional "blanket" coverage.

    Key Differences at a Glance

    Postage Rate
    EDDMVery Low (Retail Flat Rate)
    SaturationLowest Possible (Standard Mail)
    Address Requirements
    EDDMNone (Uses 'Local Mail Customer')
    SaturationMailing List Required ('Resident')
    Daily Limits
    EDDM5,000 pieces per Zip Code
    SaturationNo daily limits
    Permit Required
    EDDMNo (Retail) / Yes (BMEU)
    SaturationYes (Standard Mail Permit)
    Preparation
    EDDMSimple (Bundles of 50-100)
    SaturationComplex (Full Sorting/Traying)

    Which One Should You Choose?

    Choose EDDM if...

    • You are a local small business.
    • You want to avoid list and permit costs.
    • You are sending under 5,000 pieces per day.
    • You want to handle the drop-off yourself.
    • Simple preparation is a priority.

    Choose Saturation if...

    • You have a USPS mailing permit.
    • You are mailing high volumes (10k+).
    • You need the absolute lowest postage rate.
    • You are mailing multi-zip code campaigns.
    • You use a mail service provider (like Catdi Printing).

    Frequently Asked Questions

    Common questions about EDDM and Saturation mailing logistics.

    Ready to Launch Your Campaign?

    Get expert advice on the best mailing strategy for your business.