IMB Tracking
Know When It's Delivered. Every Piece.
Real-time USPS Intelligent Mail Barcode tracking so you know exactly when your mail is delivered — down to individual pieces.
What Is IMB Tracking?
The USPS Intelligent Mail Barcode (IMB) is a 65-bar barcode that encodes the mailer ID, mail class, and a unique piece ID for each mail piece. USPS scanning equipment reads these barcodes at automated processing facilities, generating scan events that are made available through USPS Business Customer Gateway APIs. Catdi Printing uses these APIs to provide you with real-time delivery tracking reports.
Intelligent Mail Barcode (IMB) tracking gives mailers real-time visibility into where their mail pieces are in the USPS processing stream. Catdi Printing applies unique IMB barcodes to your mail pieces and provides access to USPS tracking data — showing you when each piece was accepted, processed, and delivered to the mail carrier for final delivery.
Key Benefits
Why Catdi Printing clients choose IMB Tracking as part of their mail production workflow.
Real-Time USPS Scan Events
See when each mail piece was accepted at the USPS plant, processed through distribution, and dispatched for delivery.
Campaign Timing Intelligence
Know exactly when your mail is hitting mailboxes — coordinate call center staffing, email follow-ups, and promotions accordingly.
Piece-Level Tracking
For advanced campaigns, track individual pieces by recipient — know who received their mail and when.
Automation Rate Qualification
IMB barcodes are required for USPS automation postage discounts. Every barcoded piece saves you money on postage.
Informed Delivery Integration
IMB tracking powers USPS Informed Delivery — recipients get email previews of their incoming mail the day before delivery.
Delivery Proof for Compliance
USPS scan data serves as documented proof of mailing and delivery for legal, compliance, and audit purposes.
Who Uses IMB Tracking?
Common applications and industries that rely on imb tracking as part of their direct mail workflow.
Time-Sensitive Promotions
Know precisely when your sale or event postcards arrive so you can launch coordinated email and social campaigns.
Political & Advocacy Mail
Track voter contact mail delivery to coordinate phone banking and canvassing activities by delivery date.
Compliance Mailings
Use USPS scan data as documented proof of delivery for legal notices, insurance cancellations, and regulatory mailings.
Multi-Touch Campaign Coordination
Trigger email or digital ad retargeting to coincide with physical mail delivery events.
Call Center Coordination
Ramp up inbound call center capacity on the days your mail arrives based on IMB delivery data.
Campaign Analytics
Correlate mail delivery dates with response spikes to attribute conversions accurately to your direct mail spend.
Ready to Add IMB Tracking to Your Campaign?
Catdi Printing handles every step of your mail production in-house. Get a custom quote today.
Frequently Asked Questions
Related Mail Processing Services
Serving Communities Nationwide
Printing and direct mail services available across Texas and the United States