Boost Your Direct Mail with Informed Delivery®
Turn a physical mailpiece into a digital touchpoint. Get double the exposure by appearing in both physical and digital mailboxes at no extra cost.
A Digital Preview of Incoming Mail
More than 62 million consumers subscribe to USPS’s Informed Delivery – a free service that emails them a daily preview of their incoming mail. By adding an Interactive Campaign to your direct mail, you replace the standard grayscale scan with a full-color representative image and a clickable call-to-action.
Digital & Physical
Engage recipients where they are—both online and offline—with a single campaign.
Double Exposure
Ensure your brand stays top of mind even before the physical mail arrives in the mailbox.
Trackable Results
Gain valuable insights into who is engaging with your digital content to measure effectiveness.
How It Works
Integrating Informed Delivery is straightforward with Catdi Printing. We handle the technical setup so you can focus on the creative.
Create Your Campaign
Design your direct mail piece as usual. We'll help you create a matching digital "Representative Image" and a "Ride-along Image" (the banner ad).
Add a Destination URL
Choose where you want users to go when they click your ad—your website, a landing page, or a special offer.
We Submit to USPS
Catdi submits the campaign details to the USPS portal, syncing your digital assets with your physical mail drop.
Review Analytics
See how many people received the email, opened it, and clicked through to your offer.
Interactive campaigns generate 7-8x higher response rates!
Qualify for Postage Discounts
During specific USPS promotion periods, running an Informed Delivery campaign can actually lower your postage costs. Catdi Printing stays up-to-date on all USPS promotions to help you save money while boosting results.
Ask About Current PromotionsFrequently Asked Questions
Does Informed Delivery cost extra?
For the recipient, the service is completely free. for you as the mailer, adding an interactive campaign through Catdi Printing is a very low-cost add-on that significantly increases the value of your mailing. In some cases, the postage discount offsets the cost entirely.
Do I need a special design?
You can use your existing mail piece design for the "Representative Image," or create a specialized version that looks great on a phone screen. You will need a small "Ride-along Image" (banner ad) and a destination URL, both of which our design team can help create.
What kind of analytics will I get?
You'll receive a report showing how many emails were sent, how many were opened (open rate), and how many people clicked your "Ride-along" banner ad (click-through rate). This provides immediate feedback on your campaign performance before the mail even arrives.
Ready to Take Direct Mail to the Next Level?
By leveraging USPS’s Informed Delivery service, we’re providing you with the tools to create more dynamic, engaging, and effective marketing strategies.
Frequently Asked Questions
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Serving Communities Nationwide
Printing and direct mail services available across Texas and the United States