Create Once.
Connect Everywhere.
USPS Informed Delivery® gives eligible residential, business, and PO Box customers digital previews of their incoming mail and packages. As a business mailer, you can replace the standard grayscale scan with a full-color image and a clickable call-to-action—reaching over 62 million subscribers before your physical piece even lands.
Catdi Printing handles the entire campaign setup. You focus on the creative. We handle the USPS portal submission.
A Digital Preview of Every Piece of Incoming Mail
Informed Delivery® is a free USPS service available to residential, business, and PO Box™ customers. After enrolling, subscribers receive a Daily Digest email each morning—or a push notification through the mobile app—showing grayscale scans of letter-sized mailpieces expected to arrive that day, along with package tracking updates.
For business mailers, Informed Delivery's interactive campaign feature is the opportunity. Rather than the plain grayscale scan, your campaign delivers a full-color representative image of your mailpiece alongside a clickable ride-along banner ad that links directly to your website or landing page.
The result: your brand gets seen digitally before the physical piece arrives, creating two distinct touchpoints from a single print-and-mail campaign with no additional postage required.
Digital & Physical
Engage recipients online and offline with one campaign.
Double Exposure
Brand recall before the mailpiece even lands.
Trackable Results
Open rates and click-through data for every drop.
How Informed Delivery Works for Consumers
Understanding the consumer journey helps you design better campaigns. Here's exactly what happens from enrollment to delivery.
Customer Enrolls
Residential, business, and PO Box customers sign up for Informed Delivery at no cost via USPS.com or the Informed Delivery mobile app.
Mail Gets Imaged
As mail moves through USPS automated processing, the exterior of letter-size mailpieces is scanned and captured.
Digital Campaign Applied
Businesses running Informed Delivery campaigns have their full-color representative image and ride-along banner swapped in, replacing the standard grayscale scan.
Customer Gets the Email
Each morning, subscribers receive a Daily Digest email or push notification previewing the mail and packages arriving that day—with your color ad front and center.
Physical Mail Arrives
The subscriber then receives the physical mailpiece at their door, creating a powerful dual-touchpoint campaign from a single print run.
What Consumers Are Saying
of Informed Delivery notifications are opened daily on average—more than double the average email marketing open rate of 21%.
of consumers are satisfied or very satisfied with the Informed Delivery feature, reflecting strong daily engagement habits.
of consumers say they would recommend Informed Delivery to friends, family, or colleagues—signaling strong organic growth ahead.
The Value of Informed Delivery for Business Mailers
Informed Delivery helps mailers increase the reach of their marketing campaigns through a synchronized physical and digital touchpoint. Every mailpiece you send through Catdi Printing becomes an opportunity to:
Reach 62 million engaged consumers who open their Informed Delivery notifications at a 60%+ daily rate.
Generate multiple impressions from a single mailpiece—digital preview before delivery, physical piece at the box.
Drive immediate online action with a clickable ride-along image and destination URL tied to your physical mailer.
Reach customers digitally from their physical address—no email list required.
Qualify for USPS postage discounts during promotion periods that can offset or eliminate the cost of your digital add-on.
Measure campaign performance with open rates, click-through rates, and impressions data tied directly to your mail drop.
How We Run Your Informed Delivery Campaign
Integrating Informed Delivery with Catdi Printing is seamless. We handle the USPS portal submission so you can focus on your creative and your offer.
Create Your Campaign
Design your direct mail piece as usual. We'll help you create a matching full-color Representative Image and a Ride-along Image (the clickable banner ad shown in the Daily Digest email).
Add a Destination URL
Choose where clicks should land—your website, a promotion page, or a dedicated landing page. We can help build the landing page too.
We Submit to USPS
Catdi Printing submits all campaign details to the USPS Business Customer Gateway portal, syncing your digital assets with your exact mail drop date.
Review Your Analytics
After delivery, you receive a performance report showing emails sent, open rate, and click-through rate—direct feedback tied to your mail drop.
Interactive campaigns generate 7–8× higher response rates than mail alone.
Everything You Need to Know
Explore our complete library of Informed Delivery guides—each one designed to help you run smarter, more effective direct mail campaigns with Catdi Printing.
What Is Informed Delivery?
The complete guide to how USPS Informed Delivery works for consumers and businesses.
Benefits for Business Mailers
Six proven ways Informed Delivery increases the ROI of every direct mail campaign.
Statistics & Consumer Data
Open rates, satisfaction scores, and growth trends straight from USPS research.
How to Create a Campaign
Step-by-step walkthrough of the Mailer Campaign Portal submission process.
Image Requirements & Design
Exact specs for representative images and ride-along banners with design tips.
Get a Free Campaign Quote
Ready to add Informed Delivery to your next mailing? Get pricing in minutes with no commitment.
Qualify for USPS Postage Discounts
During specific USPS promotion periods, running an Informed Delivery interactive campaign can lower your postage costs by a meaningful percentage. In some cases, the discount entirely offsets the cost of adding the digital component.
Catdi Printing stays current on every USPS promotion calendar and will automatically flag eligible campaigns. Ask us about the current promotion window when you request a quote.
Ask About Current PromotionsWhat the USPS Discount Covers
- First-Class Mail letters and flats with interactive campaigns
- Marketing Mail letters, cards, and flats
- EDDM Retail and EDDM Business Mail
- Applies per piece when the campaign is active during mail drop
- Verified through Business Customer Gateway at time of submission
Sign Up to Receive Informed Delivery Notifications
In addition to running Informed Delivery campaigns for your customers, you can also enroll your own business address to see what mail is coming to you. Each day, preview your incoming USPS mail and packages with the Informed Delivery service:
- Get Daily Digest emails previewing mail and packages scheduled to arrive soon
- See images of incoming letter-sized mail (grayscale, address side only)
- Track and manage packages from all carriers in one convenient dashboard
- Download the free Informed Delivery mobile app for on-the-go access
- Available for residential addresses, business addresses, and PO Boxes
Frequently Asked Questions
Does Informed Delivery cost extra to run a campaign?
For the recipient, the service is completely free. For you as the mailer, adding an interactive campaign through Catdi Printing is a low-cost add-on that can significantly increase the value of your mailing. During USPS promotion periods, postage discounts can offset or exceed the campaign cost entirely.
What types of mail qualify for Informed Delivery campaigns?
Letters, postcards, and flats processed through USPS automated equipment are eligible. This includes First-Class Mail, Marketing Mail, and EDDM mailings. Catdi Printing will confirm eligibility when reviewing your campaign specs.
Do I need a special design for Informed Delivery?
You'll need two digital assets: a Representative Image (a full-color version of your mailpiece front, optimized for mobile display) and a Ride-along Image (a clickable banner ad, approximately 300×200px). Catdi Printing's design team can create both from your existing artwork or help develop new creative.
What analytics will I receive after the campaign?
You'll receive a post-campaign report including total emails sent, email open count and rate, and ride-along click count and click-through rate. This data arrives shortly after your mail delivery date and is tied directly to your specific mail drop.
How far in advance do I need to submit the campaign?
USPS requires campaigns to be submitted at least 7 business days before your mail drop date. Catdi Printing recommends finalizing campaign assets 10–14 days before the drop to allow time for review and submission.
Can EDDM mailings use Informed Delivery?
Yes. EDDM Retail and EDDM Business Mail pieces are eligible for Informed Delivery interactive campaigns, making it possible to add a digital touchpoint to even your most cost-effective neighborhood mailings.
Ready to Take Direct Mail to the Next Level?
Add a digital layer to every piece you mail. Catdi Printing handles the setup, USPS submission, and reporting—you get the results.
Frequently Asked Questions
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