Variable Addressing
Every Address. Delivered Right.
CASS-certified inkjet addressing applied directly to your mail pieces — accurate, fast, and USPS-compliant.
What Is Variable Addressing?
Variable addressing uses high-speed inkjet printing to apply a different name, address, and barcode to each mail piece as it moves through the addressing machine. Combined with CASS certification and NCOA processing, it ensures your mail qualifies for automation postage rates and actually reaches its intended recipient.
Variable addressing is the process of printing each recipient's name and mailing address directly onto postcards, envelopes, flats, and self-mailers using high-speed inkjet technology. Catdi Printing's addressing equipment is CASS-certified and NCOA-processed, ensuring every piece meets USPS standards for postal automation discounts.
Key Benefits
Why Catdi Printing clients choose Variable Addressing as part of their mail production workflow.
CASS-Certified Accuracy
Every address is validated against the USPS CASS database, correcting errors and adding missing ZIP+4 codes automatically.
NCOA Processing
National Change of Address processing updates movers' addresses before you mail, cutting undeliverables significantly.
Automation Postage Discounts
Properly addressed, barcoded mail qualifies for USPS automation rates — often 10–20% below non-automation rates.
Full Personalization Support
Variable addressing works hand-in-hand with variable data printing for fully personalized campaigns.
High-Speed Production
Inkjet addressing runs at tens of thousands of pieces per hour — no bottleneck in your production schedule.
Any Mail Format
We address postcards, #10 envelopes, 6×9 flats, catalog envelopes, self-mailers, and more.
Who Uses Variable Addressing?
Common applications and industries that rely on variable addressing as part of their direct mail workflow.
Postcards & Flats
Print recipient addresses and barcodes directly on the back panel for automation-rate eligibility.
Window Envelopes
Address the insert inside so it shows through the envelope window — no separate addressing step.
Closed-Face Envelopes
Inkjet-print name and address on the outer envelope for professional, personalized appearance.
Self-Mailers & Booklets
Apply address labels or direct inkjet addressing to folded self-mailers and booklet mailers.
Non-Profit Bulk Mail
Meet non-profit USPS presort requirements with properly formatted addresses and endorsement lines.
Carrier Route Presort
Sort and address by carrier route for maximum postage discounts on saturation mailings.
Ready to Add Variable Addressing to Your Campaign?
Catdi Printing handles every step of your mail production in-house. Get a custom quote today.
Frequently Asked Questions
Related Mail Processing Services
Serving Communities Nationwide
Printing and direct mail services available across Texas and the United States