The Benefits of Informed Delivery for Business Mailers

Tap into an audience that consistently opens their mail previews. Informed Delivery subscribers check their Daily Digest at a rate that far exceeds typical email marketing open rates of 21%. Your full-color image appears in a context where subscribers are actively expecting and reading content.

Generate multiple impressions from a single mailpiece. Your brand appears digitally in the Daily Digest email before the physical piece arrives, and then again at the physical mailbox. Two exposures, one print run, no additional postage.

Traditional direct mail requires recipients to pick up a phone or type a URL. With Informed Delivery, your ride-along banner is a live link. Subscribers can tap directly to your offer page, landing page, or product catalog the moment they open the email—often 12–24 hours before the physical piece arrives.

Unlike digital advertising, Informed Delivery lets you reach customers online using only their physical mailing address. This is especially powerful for businesses running geographic campaigns or EDDM routes who want digital reach without building or buying an email list.

USPS runs periodic promotion periods where adding an Informed Delivery interactive campaign qualifies your mailing for a postage rate discount. In some cases, this discount exceeds the cost of setting up the digital component, making your campaign more effective and less expensive at the same time.

Every Informed Delivery campaign generates a post-campaign analytics report. You'll see how many subscribers received the digest email, how many opened it, and how many clicked your ride-along image. This gives you immediate, quantifiable feedback on your direct mail investment.