Banners of all kinds are highly effective marketing tools, and the retractable banner is one of the most popular. With their lightweight display stands and durable banner materials, they are more than just convenient and a good return on their investment. In essence, they are also the ideal solution to brand awareness and credibility. Retractable banners are known by a variety of names, inducing:
No matter what they’re called, the retractable banner is sometimes referred to as the swiss army knife of marketing. With your choice of size, style, and usage options, they offer such a wide range of possibilities that they are fast becoming a must-have for all kinds of businesses.
Banners are valuable because they convey information about your business quickly and effectively. The retractable banner is a self-standing display that you can pull out wherever you go, and they are as easy to operate as a window blind. When you’re using a retractable banner at a trade show or event, they can be placed wherever you need them to be, pulled out, and then easily stored away once the event is over. They come with storage bags that make them easy to transport and to store, which can be very high value when it comes to preparing and dealing with the logistics of special events.
All businesses want to make an impact wherever they have a presence. Both in-store and at one-off conventions and industry events, retractable banners are the customizable option that gets you seen. That means a well-placed and well-designed retractable banner can attract people to your store, stand, or table, and that means more chances to make sales. Eye-catching and affordable, they are the marketing tool that no business should be without, and the benefits include:
This is the most commonly seen type of retractable banner. Single-sided banners are ideal when you want passing traffic in front of you to see your branding and promotional messages. Single-sided retractable banners are highly impactful and low-cost, making them the ideal starting point when you’re building your marketing toolkit.
A banner stand is crucial if you are displaying your banner a trade show or other event. Durable, high-quality banner stands ensure that your company or business has its name displayed wherever it needs to be. Banner stands are personalizable, reusable, and adjustable. Accessories such as travel containers allow you to use them over and over and take them with you on the road or in the air. However, banners can also be used in-house, which means you can use your banner stand there, too. These are truly easy-to-use, multi-functional stands that will hold your banners in place whenever you need them to.
Of course, you can’t always know how you’re going to be located at events. Often, you will find that passing consumers can see your stand from multiple directions, and that’s where double-sided retractable banners come in. You get double the impact, and that means you double your chances of grabbing the attention of customers. This is the option to consider if you attend multiple trade shows or conventions, or if you plan to use your retractable banner in a brick and mortar setting.
Available as both single and double-sided, our deluxe banners are the more stylish alternative to the standard retractable banner. They come with a bigger and heavier base for even more stability, and they have elegant chrome accents that add to the professional look of your brand. If it’s brand credibility you’re looking for, deluxe retractable banners are the answer.
There’s a good chance that you’ve already seen a retractable banner being used by multiple different types of businesses and organizations. They are very common to see in:
They are so ubiquitous because they combine low costs with high impact, and their small physical footprint manages to convey brand impact highly effectively. They can also be seen regularly as part of a marketing photo backdrop or as a media wall.
Your banner can be customized precisely to your specifications. Whether you want nothing more than your brand colors and your logo, or you need something to specifically promote a new product or offer, a retractable banner can convey whatever message you want. The goal is to make an impact in the shortest time possible, so the majority of retractable banner designs should aim for simplicity. Align your design with your marketing strategy so that there is consistency in your branding.
Banners have always been used by businesses, but large banners can be a hassle to pack and unpack, and they can have some serious weight too. You can avoid the inconvenience of taking those large banners to every special event by simply replacing them with a retractable banner. When you travel to trade shows and events regularly, your retractable banner is the solution to all of your logistics issues.