EDDM (Every Door Direct Mail) is an excellent way of simplifying the process of sending direct mail for small businesses. It gives you an easy and quick way of reaching your audience, operating a little differently to traditional direct mail but offering a range of benefits. Getting set up with the program is simple, and once you get started, you can create amazing direct mail campaigns that help you to achieve your marketing and business goals. Once you understand how it works and the benefits that it offers you, you’ll be sure that using the EDDM program is the best way for a small business to distribute direct mail.
We are a leader in providing affordable print/mail marketing and design services. Catdi in conjunction with the USPS’s Every Door Direct Mail Retail is now offering print sizes that are capatable with this new service. The EDDM marketing service has exploded over the last couple years as more and more business have discovered the cost savings associated with the program vs. traditional forms of direct mail marketing.
Catdi is a trusted partner of the EDDM direct mail program.
It’s a new and exciting offering from the United States Post Office . It provides a cheap and effective direct mail marketing option for small business thinking about using direct mail marketing.You can target local direct mail areas for as little as $.18 cents for each piece. EDDM is much more streamlined for smaller businesses as don’t need permits, mailing lists or address imprinting equipment.
We have even created this EDDM infographic that helps explain how the process works.
Highly-targeted mailings remain one of the most effective methods for generating business. At Catdi Printing, our team works diligently to make sure your mail marketing efforts are carefully designed to attract clients in specific Houston area neighborhoods. EDDM marketing has exploded in the past few years because it works. Small business owners are finding their marketing dollars go farther when Catdi Printing designs their marketing materials and makes sure their materials reach a target audience.
Being a local business entity, the task of passing across your message may seem a little bit overwhelming. Luckily though, there are a few tools that can make the whole process seem very easy. Among others, one of the best and most effective tools that you can embrace to reach customers in a geographical area is through Every Door Direct Mail (EDDM) and it’s one of the most cost-effective ways of marketing locally.
EDDM (Every Door Direct Mail) is a service that lets you target certain specific mail carrier routes and send mail piece known as flat mailer to every residential household located along the route. With EDDM, you don’t need to have an address, a name, or any contact info at all – your provider just sends you a mail depending on your route. As if you need a break down on why to choose the EDDM program click on the link.
With Every Door Direct Marketing, you can easily an area and subsequently hit carrier routes that happen to intersect with that area. One can say that this is a business that can be equated to a pizza restaurant with the intention of targeting people in a certain area of delivery. If the intention of your business entity is to get word out regarding your business to individuals that matter the most in your niche, EDDM is the way to go.
The EDDM program allows small business entities, such as dentist offices to go ahead and target customers at some of the most affordable rates. This program draws from Catdi Printing’s effective strategies and micro-strategies aimed at increased consumer interaction. Interested dentist offices don’t have a lot to do. All they need to do is to provide a target area and let Catdi develop or come up with an effective marketing system that expedites the acquisition process of the customer.
Looking at Catdi’s EDDM system, one is left with the impression that the streamlined approach embraced by the firm aimed at ensuring customer interaction eliminates the need for convoluted tracking and list creation. Examined closely, Catdi, Inc is on a mission to bring back matters to do with marketing back to its effective, simplistic roots.
Business owners simply pick the best way to reach their target audience. EDDM guidelines allow businesses to elect delivery to specific zip codes, cities, a specific radius, or even the quantity of materials to be delivered. EDDM’s flexibility allows any business to target specific neighborhoods in their service area. That type of exposure can significantly boost sales of any product or service.
New business owners may find this strategy is ideal as a way to introduce their business to the neighborhood. There is no better way to introduce a service or product than a carefully crafted mailing that will attract attention and encourage area residents to visit the business. Special offers are a great way to encourage potential customers to take a chance on a new business.
Existing business owners still need to advertise frequently to keep their name in front of customers. Advertising is especially important when competitors enter the area or actively market similar products and services. People tend to do business with familiar names, so keeping a business name in front of them promotes that type of familiarity. Coming up with an EDDM marketing campaign is pretty simple. First, you need to establish all your direct marketing goals and establish whether EDDM is the right choice for your business. The next step that follows involves designing your mail pieces and having them printed in accordance with USPS (United States Postal Services) requirements. Once you have completed all that, all you need to do is to ensure that you choose your mail routes but after undertaking some research. Of importance to note is that you may go ahead to target census demographics within your chosen carrier route as doing so will help you narrow down your customers and save costs.
Catdi Printing encourages every client to explore using different types of marketing materials for their EDDM campaigns. Rather than sending out the same or similar materials for every mailing, have our team design unique materials that keep recipients interested. Changing materials seasonally is always a good strategy, and at Catdi Printing we’re ready to work with every client to determine what types of materials would be most effective for each mailing.
If a business’s service area is diverse, the EDDM system allows business owners to tailor their mailings to match specific demographics. That means a business can send unique mailers to each neighborhood to best serve that area’s unique needs. Our team is here to help any client define their demographic and determine what types of materials would tend to generate the most business for each demographic area.
Of course, the quality of each printing is important. Both potential and existing clients are more likely to respond to materials that are carefully designed and printed. Even the types of paper used are important, as the look and feel of materials differ significantly when printed on carefully selected materials. Ask our experts what materials would present your products or services in the best light.
While EDDM remains to be very effective in certain circumstances, you need to be aware that affordability and simplicity need to be your primary concerns. One of the most effective uses of Every Door Direct Mail is to reach a certain location without using a mailing list. If it happens that you have identified a certain area where you could benefit from selling your products or services, but have little to no exposure, EDDM is an ideal solution to reaching those potential customers.
Postcards and Newsletters are popular EDDM pieces that can highly assist you in growing your business entity exponentially. Both of them can boost traffic to your firm or business by availing customers with some useful information or giving returning and potential customers an incentive to want to visit your store once again.
Catdi, Inc is one of the best EDDM providers that can do mail sorting and packaging with a lot of ease. By relying on the services of Catdi printing, your costs will be cut considerably compared to other bulk mailing options that you may have in place. Even if it happens that you already have a mailing list picked out, it could be more cost effective to use Catdi, Inc’s EDDM services.
Catdi Printing is a leader in marketing, and our team is experienced in all types of campaigns. That means we’ve helped clients needing to generate sales as cost effectively as possible and keep their businesses in front of customers. EDDM campaigns are a prime example of a strategy that works, and we’re here to help our clients take advantage of this exciting and productive opportunity to generate increased sales. Our team has experience helping clients in diverse business segments to identify target demographic groups and develop materials to attract those groups.
At Catdi Printing, we understand how important it is for our clients to generate results while, at the same time, sticking to a budget. That’s another reason we promote EDDM as a way to conserve advertising dollars and still build business volume.
If you’re unsure how an EDDM campaign can help your business, get in touch with our team today. We can answer your questions and explore ways to improve the returns on your advertising dollars. We can also design and print the materials to meet your specifications and attract clients. Remember that retaining existing clients is every bit as important as attracting new ones, so ask how an EDDM campaign can accomplish both goals. We’re here to help, so get in touch now to start generating more business.
The first step is to pick the zip codes, city or mile radius and quantity you want delivered. Your message will go to every residential address and business or just residential address in that zip codes, city or mile radius of your choice.