In the last few months, we have worked with several local clinics who offer COVID-19 testing. Many
these facilities now offer same day results to their patients. Thanks to their investment in Every Door
Direct Mail (EDDM), residents in the areas surrounding these clinics have become aware that they can
get tested for COVID and receive immediate results at a facility just down the road from where they live.
The reason that EDDM postcards are so effective is because they consciously target recipients in a
specific geographic area. This area can be a specific zip code, or it can be a radius that surrounds the
clinic. Catdi can develop the campaign along either one of these lines, allowing a clinic to send a
reminder to everyone in the area to come to the clinic if they experience any of the symptoms generally
We have already done this for several clinics in the Houston area that offer same day test results. Not
only were we able to target houses and apartment buildings in the areas surrounding these clinics, but
we were also able to send mail to many local businesses. People who worked at these businesses
received an EDDM postcard informing them that there was a facility located within minutes of their
workplace that could give them immediate test results should they experience any of the symptoms of
The results have been quite impressive. People have shown up at these clinics after receiving an EDDM
postcard in the mail. Some even had the postcard with them because it had the clinic address, along
with a map, that showed them exactly where to find the facility. Many residents and workers in these
areas mentioned that they had driven by the clinic dozens of times but never noticed it. This is
understandable, because none of us ever WANT to be sick and do our best not to think about it. When
we drive by a hospital or doctors office or local clinic, our minds can quickly block it out because it is a
place, we hope we never have to visit.
However, with the current pandemic, we all need to be mindful of the importance of testing and where
we can get tested if we evidence any symptoms of Coronavirus infection. In addition we have created a
resource page to help all those affected by the virus. Those of you who work in
healthcare know this better than anyone. It is better to find out and know for certain than to ignore the
symptoms or tell yourself it’s nothing. With so many people now taking the pandemic more seriously
than they initially did, it is important to let your local area residents know where you are, what your
hours are, and what you can do to help them take the best possible steps for their own wellbeing.
Catdi has always been proactive in meeting the challenges of this pandemic. We were one of the first
marketing companies in the area to post free COVID-19 materials for any business to download and print
for their storefront, office, or restaurant. We have maintained contact with all our existing customers
and offered specials to accommodate for the inevitable cash flow crisis that has businesses throughout
the world. Most importantly, we have been very providing affordable EDDM postcard advertising for as
dentists, emergency rooms, family doctors, and clinics.
With the recent surge in COVID-19 cases, testing becomes more important than ever. Despite CDC
advisements against travelling this holiday season, many people will still be visiting family for
Thanksgiving and Christmas. It is imperative that you encourage testing for people who live and work
near your clinic to ensure their own good health before visiting family members whose age or
preexisting health conditions could make them acutely vulnerable to COVID-19. Call Catdi now at
713-882-4629 for a free design consultation and discount quote on EDDM postcard advertising.