Every Door Direct Mail (EDDM) is a new program by the USPS that allows retail businesses to mail at 14.2 cents per postcard. Not only can you mail postcards, but you can also mail catalogs, brochures, samples, or anything else. You can mail anything as long as it meets “commercial flat” size requirements.
A “commercial flat” needs to be more than 6.125″ tall OR longer than 11.5. ” It may also be thicker than
1/4 of an inch. The largest size the mail piece can be is 12″x15.”
With Every Door Direct Mail you can mail to all homes and businesses in a mailing route. Each zip code is comprised of many different routes. Each of these routes contain approximately 300-600 homes and businesses.
The post office has created a new website called Simplified Mailing Process located at http://smp.usps.gov. This website allows you to geo-target your area by zip code, city, or address and then you can map out the carrier routes that you want to mail to. Best of all this website will automatically generate the paperwork necessary to give to the USPS mail clerk.
You can omit businesses from your mailing, however one of the core requirements of EDDM is that you have to mail to all homes in the route. You do have the opportunity to exclude certain addresses, such as competitors, customers, or people you know that do not wish to receive your marketing messages. You can exclude the addresses via the facing slip in the provided paperwork.
While the smp.usps.gov will let you choose only residential routes, it is important to change your endorsement to “Local Residential Customer” on your postcard. This way, the carrier will know you want to omit businesses from your mailing.
If you are mailing through Every Door Direct Mail “Retail” you can mail as little as 200 pieces and as many as 5000 in one day. If you need to mail more, please contact us and we will assist you.
No ee don’t recommend that you try to print these on your home printer because the paper stock required is too thick. Additionally the cost of toner is very expensive, and the quality will not be the same as if it was printed by a commercial printing company. We are offering discounted print rates to help customers take advantage of this new program.
We currently don’t offer any preparation services.
More information regarding EDDM
EDDM – Direct Mail Marketing Presentation – EDDM Download for Houston Area Businesses