If you’re in the marketing or advertising industry, you may have come across the term “EDDM indicia.” But what exactly is EDDM indicia, and why is it important? In this blog post, we’ll explain what EDDM indicia is, how it works, and why it matters for your business.

What is EDDM Indicia?

EDDM stands for Every Door Direct Mail, which is a direct mail marketing service provided by the United States Postal Service (USPS). EDDM allows businesses to reach a large number of potential customers in a specific area by delivering their marketing materials directly to every door on a postal carrier’s route.

Indicia, on the other hand, refers to the markings that appear on a piece of mail indicating that the postage has been paid. The indicia usually includes the class of mail, the amount of postage paid, and the permit number of the mailer.

EDDM indicia, then, is the indicia used for Every Door Direct Mail campaigns. It includes specific information about the EDDM campaign, such as the zip code it’s targeting and the USPS EDDM permit number.

How Does EDDM Indicia Work?

When you use EDDM to deliver your marketing materials, you don’t need to have a list of addresses or even a mailing permit. Instead, you can simply choose the carrier routes you want to target using the USPS online tool, and your materials will be delivered to every address on those routes.

To use EDDM, you’ll need to create your marketing materials, such as postcards or flyers, and then bundle them by carrier route. You’ll also need to include EDDM indicia on each piece of mail. This indicia tells the USPS that the postage has been paid for the EDDM campaign, and it provides information about the campaign itself.

Why Does EDDM Indicia Matter?

EDDM indicia matters because it ensures that your marketing materials are delivered to the correct addresses and that you’re paying the correct postage for your EDDM campaign. If you don’t include the correct indicia, your materials may not be delivered or may be returned to you.

In addition to ensuring that your materials are delivered, EDDM indicia also provides valuable information to the USPS. This information helps the USPS track EDDM campaigns and ensure that they’re being executed correctly. The USPS uses this information to make improvements to the EDDM program, which can benefit businesses that use the service.

Another reason why EDDM indicia matters is that it can impact the overall effectiveness of your marketing campaign. When you use EDDM, you’re reaching a large number of potential customers in a specific area. By including EDDM indicia, you’re demonstrating that you’ve taken the time to understand the EDDM process and that you’re committed to delivering a professional, high-quality marketing campaign.

Tips for Using EDDM Indicia Effectively

To ensure that your EDDM campaign is successful, there are a few tips to keep in mind when using EDDM indicia:

  • Include all necessary information: Make sure that your EDDM indicia includes all necessary information, such as the USPS EDDM permit number, the zip code you’re targeting, and the class of mail.
  • Use high-quality materials: When creating your marketing materials, use high-quality paper, ink, and other materials. This will ensure that your materials look professional and make a positive impression on potential customers.
  • Target the right areas: Choose carrier routes that are most likely to contain potential customers for your business. Consider demographics, such as age, income, and education level, and tailor your marketing materials accordingly.
  • Include a clear call to action: Make sure that your marketing materials include a clear call to action, such as “call now” or “visit our website.” This will encourage potential customers to take action and engage with your business.
  • Track your results: After your EDDM campaign is complete, track your results to determine its effectiveness. Use this information to make improvements to your next campaign.

In Conclusion

EDDM indicia is an important part of any Every Door Direct Mail campaign. It ensures that your materials are delivered to the correct addresses and that you’re paying the correct postage for your campaign. By understanding how EDDM indicia works and using it effectively, you can create a successful direct mail marketing campaign that reaches a large number of potential customers in your target area.

If you’re interested in using EDDM for your next marketing campaign, Catdi Printing can help. We offer a range of EDDM printing and design services to help you create high-quality marketing materials that will make a positive impression on potential customers. Contact us today to learn more about how we can help you with your EDDM campaign.