Limited Time: 10% Off All Pocket Folders! Call Catdi Printing Today
    Catdi.com
    Educational Guide

    How Every Door Direct Mail (EDDM) Works

    EDDM is a cost-effective way to reach every home in a specific neighborhood. No mailing lists, no permits, and significantly lower postage rates.

    Quick EDDM Stats

    Ultra-Low Postage

    Typically around $0.20 per piece — significantly cheaper than standard stamps.

    100% Local Saturation

    Reach every single mailbox on a carrier route — no one is missed.

    No List Required

    Save hundreds or thousands on mailing list costs and database management.

    The 5-Step EDDM Process

    We make it easy to launch a successful neighborhood saturation campaign. Here is how we get your message into hands.

    Step 1: Choose Your Mailpiece

    Select the postcard size that best fits your message. EDDM requires specific dimensions to qualify for the discounted postage rates. Common sizes include 6.25" x 9", 6.25" x 11", and 8.5" x 11".

    Step 2: Select Your Routes

    Use the USPS EDDM Mapping Tool to target specific neighborhoods. You can filter by demographics such as age, household income, and household size to ensure your message reaches the right audience.

    Step 3: Design & Print

    Create your artwork following USPS guidelines (including the EDDM Indicia and proper address formatting). Catdi Printing ensures your design meets all technical specifications for seamless processing.

    Step 4: Preparation & Bundling

    Mailpieces must be bundled in sets of 50 to 100 with a facing slip for each bundle. This is a critical step for USPS acceptance. We handle all the heavy lifting of sorting and bundling for you.

    Step 5: Delivery to Post Office

    The bundled mail is delivered to the specific Post Office (DDU) that serves your selected routes. Once accepted, the USPS letter carriers deliver your pieces to every mailbox on the route.

    EDDM Requirements & Specs

    Dimensional Standards

    Must be a "flat" — larger than 6.125" x 10.5", but smaller than 12" x 15". The 6.25" x 9" is our most popular EDDM size.

    Paper Weight

    Pieces must be at least 0.007 inches thick. Our standard 14pt and 16pt cardstocks comfortably exceed this USPS requirement.

    Required Markings

    Each piece must include the "EDDM Retail" Indicia and the "Local Residential Customer" addressing block.

    Ready to Get Started?

    Get a free consultation on your EDDM campaign.

    By submitting this form, you agree to our Terms and Privacy Policy. We may contact you via phone or email regarding your request.

    Frequently Asked Questions