Postcard Printing
How We Create Effective Postcards for Marketing
At Catdi, we are well versed in the art of postcard mailing campaigns. We have a proven design process that ensures you get all of the benefits of postcard mailing. With over 10 years of experience, we’ve learned what works and what doesn’t.
Use bold headlines that are specific to your offering
When designing a postcard, you want your message to be immediately visible to your potential customer. There should be no doubt in their mind about what you are offering, even if they do not read past the headline itself. Since we know that almost 100% of postcards are scanned upon arrival, this simple step achieves results.
Include a call-to-action in your message
No marketing effort is complete without a call to action that asks the recipient to take the next step. The reader may be interested in your product, but without a straightforward way to proceed and learn more, there’s a chance they will just move on with their day costing you a potential customer. We have experience writing strong calls-to-action that convert for our clients.
A strong call to action:
Begins with a verb – By starting with an action word, you are setting the stage for the customer to take an action.
Indicates a sense of urgency – By including language that suggests immediate action, you will see a higher conversion rate. This sense of urgency is designed to give the reader the extra push in the direction of taking the action you suggest.
Includes a clear benefit to the recipient – Perhaps most importantly, you need to let the user know what’s in it for them. If your target customer does not understand what your product or service offers them, they will not spend more time with you.
Calls to action also typically include a way for you to measure your ROI by including a website or phone number that has been created for your campaign. Following these guidelines allow us to increase the chance a customer will interact with your business further.
Use striking imagery that is relevant to your business
One of the main benefits postcards offer is the ability to catch your reader’s attention by use of imagery. A visually pleasing, relevant image is key to your recipient reading further. We specialize in helping you select or design beautiful images that fit criteria of successful postcard campaigns.
We know what works, and what doesn’t.
Include an offer or special deal
In addition to your call to action, having another incentive on your postcard helps convince those
who may still be on the fence. If a user is considering trying your product but is not sold yet, including an offer like 25% off for first time customers is an effective way to encourage them to take the next step. You have your customer’s attention for a short period of time so you want to make it count.
Include your business’s contact information
While this is an obvious tip, it is one of the most important things to include on your postcards.. Contact information like a phone number, website, or email address lets the user act on your deal if they are interested. Without this information on your postcard, even the most interested and motivated recipient may toss your postcard in the trash. Your main goal is to remove any potential barriers that would cause friction for the recipient and slow their progress in purchasing your products or services.
Deliver a single, clear message
Postcards are not the right place to fully educate customers about your business. A postcard is limited in the text it can contain, and a busy design with too much information is not effective. Including too much information is a good way to overwhelm your reader.
Your goal is to convey a single, clear message, while representing your brand. Since physical mail is the most effective medium for building lasting brand awareness, a properly designed postcard will always be a positive addition to your brand awareness strategy. Even if the user is not interested in your specific offer, they have been exposed to your brand’s imagery, logo, and name. A well thought out design builds positive sentiment to your brand regardless of immediate conversion.
Have a targeted mailing list
Having a targeted mailing list is key to getting the best ROI from your postcards. Create a mailing list of people who you think will be most interested in your services. This requires taking geographics, demographics, firmographics, and psychographics into account. Mailing lists can be updated as you progress through your marketing efforts to further hone in on the segment of the population most likely to buy your products or services.
Personalize your postcards
Postcards have the ability to be customized for each recipient. Personalization in this format is typically as simple as including a name field in your offer. Instead of your postcard reading “visit our website to receive a 25% discount on all types of cheese”, it can read “Hi Tom! Please visit our website for a 25% discount on cheese we know you’ll love!”. The extra personalization of including the name of your customer can be the difference between a fully read postcard, and one that was only scanned before being thrown away.
Catdi Postcard Services
Our postcard size offerings
Standard postcard sizes:
4.25″ x 5.5″
4″ x 6″
5″ x 7″
5.5″ x 8.5″
6″ x 9″
6″ x 11″
Every Door Direct Mail (EDDM) standard postcard sizes:
4.25″ x 10.625″
4.25″ x 15″
6.25″ x 9″
6″ x 11″
Custom postcard sizes:
We are happy to offer custom postcard sizes! If you have a specific vision in mind, contact us and we’ll be happy to help turn it into a reality!
Standard postcard paper recommendations:
100# Uncoated Cover: A bright white smooth cover stock that is substantial while being budget friendly. This paper is the minimum thickness required by the USPS when sending a postcard through the mail. While it is the lightest paper we offer, it will still hold up to abuse. This paper type is excellent for writing on.
120# Dull/Matte Cover: This paper is a 14 pt stock that comes in a matte, non-shiny format. This paper is heavy enough to withstand detailed printing while maintaining its ability to be written on. This paper is one of our most popular options in our postcard business.
120# Gloss Cover: This paper is the same weight as the previous option, but features a shiny front and back for a postcard that will POP. The glossy coating of this option will make your images stand out and the gloss cover makes the entire card very durable. This paper is not recommended for use if you intend to write on the paper directly.
200# Gloss Cover: This beautiful, thick paper, is the heaviest cardstock we offer. A 200# cover stock is great for utilizing some of our custom postcard services such as foil stamping or die cutting.
Custom postcard printing options
At Catdi, we have the ability to add one of several custom services to your orders to ensure your postcards have the extra pop they need to help them get noticed.
Foil Stamping: Foil stamping is an excellent option when looking to ensure your postcard catches the recipient’s eye. We utilize a state of the art foil stamping process and can offer multicolored foils imprinted into your card in designated shapes, designs, or lettering. Make your company name shine right off the page with our custom foil stamping offerings.
Embossing: Embossed postcards offer yet another dimension to the overall postcard experience. In this case, we utilize our die press to imprint custom designs on your postcards which add a tactile element to the joy of receiving it. This custom service is yet another great way to ensure your postcards are noticed and read.
Die Cutting: Die cutting allows you to create unique shapes with your postcard. If you have a design in mind, we can cut it! We can cut your company logo out of the card itself or we can modify the edge design of the card. Both practices add a truly unique feel to your postcards that will get you noticed.
Metallic Ink: Very similar to foil stamping, metallic ink options provide a contrasting, shiny effect for your lettering or designs. Due to foil stamping being slightly inefficient by nature, metallic ink is a great way to save money while still making your design special.
Postcard FAQs:
Do you offer non-standard postcard sizes?
Yes, we absolutely do. Please contact us to discuss! We are more than happy to help you work through the different options available to you. We understand it can be overwhelming with the amount of options and paper choices.
What color options do you offer for your postcard service?
We have the ability to print in full color on both sides, in black and white, and every variation in between these options that you might desire.
Can I personalize my postcards?
You sure can! At Catdi, we have the ability to personalize each postcard using data from your mailing lists. This personalization is often used to include a recipient’s name, but we can also offer customized postcard images based on location and address. If you have another form of customization in mind, let us know and we’ll be happy to oblige where possible!
What coatings do you offer for your postcards?
We include Aqueous coating for free on all card stocks. We also offer UV coatings, and soft touch coatings. All coatings are specially designed to increase the tactile appeal of your postcards while increasing their durability. If you are unsure what coating would be best for your application, we’re happy to assist!
Can Catdi mail my postcards directly to the recipients?
We absolutely can! At Catdi, our mission is to provide a full service offering for all your printing needs. When it comes time to send out your postcard campaign, we know just what to do and how to get it done quickly and efficiently. Call our mailing experts today and we can guide you through the process!
What happens to postcards that are not used in the mailing campaign?
We will happily ship you any extra postcards for your own use. We do not keep extra product and you will get full value for every dollar spent with us. If you so desire, we can withhold a certain amount of cards from your campaign and send them directly to you.
How do I get in touch with you to order these beautiful postcards?
Please visit our Contact Us page to send us a message! You can also call directly at (713) 882-4629 at any time!
Postcard Printing Houston
Our print postcards are proven to increase sales and brand awareness. Postcard printing has been proven to be great cost effective marketing tool. With our postcards you’ll be able to achieve real growth and with an higher ROI than with other traditional marketing methods. Our postcards come standard with a 14pt cardstock and not to mention that all our of postcards come with FULL COLOR on both sides at no additional cost. Postcards are probably the most used marketing tool and most affordable tool that businesses both past and present use to market their services or products.
Catdi has been a significant provider of postcards printing services to the Houston Metro Area. Catdi has expanded it’s printing services to growing Houston communities such as The Woodlands, Spring, Sugarland, Conroe, and Victoria. However, we have in addition to be a regional printing provider we have been servicing clients throughout the USA and international based clients. We are very pleased that we have been able to help growing businesses in these areas save lots of money on all their print marketing needs. Lastly while its important that your business cards are printed in a professional manner, one thing that tends to get overlooked in choosing a quality design services. Catdi Printing works with amazing designers that will bring your postcard design to life. Checkout some of our Postcard designs here
Delivered Postcards with Direct Mail
Postcard printing with direct mail adds a special touch to your customer interactions. Whether its for a promotion or simply to thank a valued client, your business and brand will gain visibility and recognition through postcard delivery. Two full-color sides and multiple sizes give you a variety of options and allow you to convey nearly any message you wish. Product advertisements can be laid out on oversized cards, while smaller cards can serve as a simple thank you. Design these yourself from scratch or choose from numerous pre-designed layouts. Pick-up and delivery of these postcards are both available.
- Multiple sizes and finishes available
- Customize your own from scratch or choose from our templates
- Multi-functional and highly personalizable
- Delivery or in-store pick-up available
Catdi prints on a wide range of paperstocks.
Our standard and most effective paperstock on our postcards is a CS2 14pt paper stock. This cardstock is perfect when it comes to multi-use postcard marketing especially when the amount is greater than 10,000 . We offer businesses other paperstocks such as 80lb gloss and 100lb gloss stock which are great for leaflets type flyers. The only drawback is that they can’t be used for direct mail marketing.
Postcards for Your Business
Postcard Printing Houston
Our print postcards are proven to increase sales and brand awareness. Postcard printing has been proven to be great cost effective marketing tool. With our postcards you’ll be able to achieve real growth and with an higher ROI than with other traditional marketing methods. Our postcards come standard with a 14pt cardstock and not to mention that all our of postcards come with FULL COLOR on both sides at no additional cost. Postcards are probably the most used marketing tool and most affordable tool that businesses both past and present use to market their services or products.
Catdi has been a significant provider of postcards printing services to the Houston Metro Area. Catdi has expanded it’s printing services to growing Houston communities such as The Woodlands, Spring, Sugarland, Conroe, and Victoria. However, we have in addition to be a regional printing provider we have been servicing clients throughout the USA and international based clients. We are very pleased that we have been able to help growing businesses in these areas save lots of money on all their print marketing needs. Lastly while its important that your business cards are printed in a professional manner, one thing that tends to get overlooked in choosing a quality design services. Catdi Printing works with amazing designers that will bring your postcard design to life. Checkout some of our Postcard designs here
Delivered Postcards with Direct Mail
Postcard printing with direct mail adds a special touch to your customer interactions. Whether its for a promotion or simply to thank a valued client, your business and brand will gain visibility and recognition through postcard delivery. Two full-color sides and multiple sizes give you a variety of options and allow you to convey nearly any message you wish. Product advertisements can be laid out on oversized cards, while smaller cards can serve as a simple thank you. Design these yourself from scratch or choose from numerous pre-designed layouts. Pick-up and delivery of these postcards are both available.
- Multiple sizes and finishes available
- Customize your own from scratch or choose from our templates
- Multi-functional and highly personalizable
- Delivery or in-store pick-up available
Catdi prints on a wide range of paperstocks.
Our standard and most effective paperstock on our postcards is a CS2 14pt paper stock. This cardstock is perfect when it comes to multi-use postcard marketing especially when the amount is greater than 10,000 . We offer businesses other paperstocks such as 80lb gloss and 100lb gloss stock which are great for leaflets type flyers. The only drawback is that they can’t be used for direct mail marketing.