Even though the US digital advertising industry has grown to over $30 billion, the business flyer remains as relevant as ever. You know this to be true because you can easily recall the last business flyer that caught your eye. Maybe it came in the mail, or maybe you saw it in a coffee shop on a bulletin board. Whether you ended up purchasing something from the business or not, the flyer caught your eye and you remembered it. Business flyers are still effective, and every business should know how to design a flyer that works.
Companies of all kinds can design flyers. Whether you’re running a B2C business or a B2C business, you can use flyers to attract customers and drive revenue. You can mail out the flyers, put them up in high-traffic areas or bring them to conferences.
In the article below, you’ll find a list of tips that will help you create a flyer that drives real business outcomes.
Think About What You Want Your Flyer to Accomplish
You can create the most beautiful flyer in the world, but it won’t be effective if you don’t have a strategy behind it. Before you start designing your flyer, think bout what you want the flyer to accomplish.
Do you want the flyer to drive people to your website? Is the goal of the flyer to raise brand awareness? Some flyers are intended to convince customers to visit the store in person or place an order online.
Your flyer’s design should be heavily influenced by the end goal. Keep this in mind when you start to think about different print marketing designs.
Decide on Your Ideal Calls-To-Action
Once you’ve figured out what you want your flyer to accomplish, you can start to think about how the flyer will accomplish your goals. You’ll have to decide on a call to action.
You can tell customers to follow a link to your website. Another option is to provide potential customers with a promotional code that they can use to get a discount. Alternatively, you can tell the people who are looking at your flyer where they can find your company’s physical location.
The possibilities are endless, but you must decide on one clear call to action. You don’t want to confuse your viewers with multiple calls to action. If you have multiple calls to action, it will also be more difficult to track the success of your flyer.
A good call to action, such as directing people to a webpage, will be trackable. You’ll be able to see how many people came to your webpage after viewing the flyer. That type of tracking gets muddled if you have multiple calls to action.
Don’t Fill the Flyer With Too Many Unnecessary Words
One big mistake that a lot of companies make is trying to it too much information on their flyers. Flyers should be eye-catching, and paragraphs of text won’t catch anyone’s attention.
It also takes a lot of time for people to read through paragraphs of text. You should limit your flyer to a couple of headlines, a small amount of body copy, and a clear call to action.
Try to keep all the text focused on the main goal of the flyer.
Remember to Leave Space for Your Contact Information
Your flyer is useless if nobody can get in touch with your business. People who are reading your flyer should immediately know how to make contact with your company if they want to do business with you.
Your contact information can include your company’s physical address, phone number, social media profiles, and website URL. If your call to action involves making contact with your business, it’s important that you put the contact information front and center on the flyer.
If not, you can leave room at the bottom of the flyer for contact information.
Leave Plenty of Empty Space on the Flyer
Designing a flyer sometimes means making some difficult decisions about what information to leave out. You want your flyer to contain enough information to convince customers to buy your product or services, but not so much information that the flyer isn’t visually appealing.
Leaving some empty space throughout the flyer will help make your flyer eye-catching and inviting to the viewer’s eye.
Consider Using Images of Smiling People on Your Flyer
One of the best ways to catch somebody’s attention is to include a smiling person on your flyer. While it’s true that a smiling person will take up a lot of space on your flyer, the space will be well-used.
You won’t be able to add as many headlines and calls to action as you would without the image, but you’ll attract more eyes to your flyer. You can include a picture of someone using your product or service if you have the resources for a professional photo shoot.
If not, you can find stock images to use. Either way, the smiling person on your flyer will help hold people’s attention.
Reviewing Top Tips on How to Design a Flyer
As you can see from the article above, there are some tried and true tips that should help you create an effective flyer for your company.
Now that you know how to design a flyer that will attract customers, you’re ready to start creating your print marketing materials. If you need an expert team to help you build your direct mail materials, be sure to get in touch with the professionals at Catdi Printing.
