Category Archives: Mailing Industry News

9 Envelope Printing Tips Guaranteed to Get Your Mail Opened

  A common problem with sending mail is actually getting it opened by the recipient. Click here to discover 10 envelope printing tips to get your mail opened. What if you’re sending mail that is never being opened by the recipient? People receive stacks of mail every day. A lot of it doesn’t even get … Continue reading 9 Envelope Printing Tips Guaranteed to Get Your Mail Opened

Catdi Printing Encourages Direct Mail Services with Regular Sales and Discounts

Some businesses have forgone direct mail marketing efforts because they don’t believe it is an effective method of getting customers. However, with 98 percent of Americans checking their mail daily, the reach and potential impact of this marketing effort are significant. Additionally, 66 percent of consumers have purchased something because of a direct mail flyer … Continue reading Catdi Printing Encourages Direct Mail Services with Regular Sales and Discounts

4 reasons why direct mail marketing shouldn’t be written off

In today’s technology-dominated world, the idea of sending mail through post is laughable, and using it as a marketing tool even more so. After all, why would anyone use this archaic system when virtually every person can be contacted through email, social media, or even text messages? Direct mail marketing sounds like a waste of … Continue reading 4 reasons why direct mail marketing shouldn’t be written off

House panel displays bipartisan unity over bill to save Postal Service

A Postal Service worker delivers mail to a flood-damaged neighborhood in Denham Springs, La., in August. (Jonathan Bachman/Reuters) There have been days when 2157 Rayburn House Office Building had the feel of a boxing match. It’s the House Oversight and Government Reform Committee room where Republicans and Democrats have been known to go at each … Continue reading House panel displays bipartisan unity over bill to save Postal Service

5 proven growth marketing tips to double your sales

There is a saying that if you aren’t growing your dying. Growing sales is an art and a science. The art is the communication and the sales and marketing copy. This is the persuasion piece. The science is the technology needed to discover the data for optimising the conversion paths in the journey from attention … Continue reading 5 proven growth marketing tips to double your sales

Helpful content is key to Hubert’s direct mail

A direct mail catalog can provide a lot of value to its customers simply by repositioning its existing products. Mailer Name: Hubert Co. Date Mailed: May 2016 Hubert sells visual merchandising and support items to food service and brick-and-mortar retailers worldwide. It markets in several channels, including direct mall. This slim-jim catalog targets food retailers … Continue reading Helpful content is key to Hubert’s direct mail