Top 5 EDDM Design Tips for Small Business Owners

Using Every Door Direct Mail service helps to attract more customers to your business. As an affordable form of marketing, Every Door Direct Mail or EDDM allows a business to experience a higher ROI and enables customers to take action

The convenience and simplicity of EDDM further contribute to its effectiveness as a marketing strategy. The process involves selecting a specific area or route where the business wants to target, designing eye-catching promotional materials, and submitting them to the USPS for distribution. The USPS then delivers the materials directly to every mailbox within that chosen area, ensuring maximum exposure and visibility.

EDDM program enables customers to take immediate action. By placing compelling offers, discounts, or calls to action on the promotional materials, businesses can entice recipients to engage with their brand. Whether it’s visiting the store, checking out the website, or making a purchase, EDDM provides a direct pathway for customers to interact with the business, increasing the chances of conversions and fostering customer loyalty.

The good news is that there are hundreds of postcard designs. Selecting the appropriate design for your business can be a bit tricky. Lucky for you, we have compiled tips to help you select the right template. Even when you want to design your own EDDM template, the tips below will help you formulate ideas assuring you of success.

Tip #1 – Outline the purpose of your postcard

The first step to take is to craft the purpose of your postcard. This can be achieved by answering the following question – What would you like your postcard to achieve?

Tip #2 – Incorporate your business logo

Yes, you need to incorporate your business logo on your postcard. As a result, it will give your postcard credibility. Don’t forget to add images and the theme colors of your business. To ensure your images are of high quality, opt for high resolution images.

Tip #3 – Choose an appealing design

If you are targeting a specific group of customers, design the EDDM postcard with an appealing design. This will attract the customers to your advertisement.

Tip #4 – Simplify the design

To come up with a design that conveys your message, keep it simple. Avoid adding too much information on the postcard as this makes it difficult for the customer to understand the message being conveyed.

Tip #5 –Print postcards in color

Color brings the message to life. Use contrasting colors to enhance the look of your postcard. There are free EDDM postcards readily available online which you can redesign and print out before sending to your customers.

Lastly, our graphic designers are proficient in incorporating call-to-actions (CTAs) into the design. They will strategically place CTAs that prompt recipients to take the desired action, whether it’s visiting your website, making a purchase, or contacting you for more information. Our designers understand the importance of compelling CTAs and will make sure they stand out and entice the recipients to act.

In conclusion, our seasoned graphic designers are the perfect resource to design your EDDM postcard. Their expertise, attention to detail, and creativity will ensure that your postcards not only look visually stunning, but also effectively communicate your message and drive desired actions. Whether you need a brand-new design or a professional touch on your existing one, our designers are here to bring your vision to life and help you achieve your marketing goals.

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Carlos Alonso - I love everything print!

Contrary to popular belief i wasn't born in a vat of magenta ink. Hope you enjoy the content on Catdi Printing. Not all articles are created equal. The quality of writing being dependent on the level of caffeine i had that day. Look forward to working with you and helping you grow your marketing skills/knowledge.Lets chat!Carlos