Did you know that, according to Norada Real Estate Investments, the sales of single-family homes in the Houston housing market in 2021 exceeded what was already the record volume of sales in 2020? The percentage that these sales exceeded was more than 10 percent. Considering how many homes have sold in the last couple of years, it’s an exciting time to be a real estate agent in the Houston area.
However, you likely know that it’s important for you to stand out as a real estate agent. If you aren’t doing this, this can be stressful.
Fortunately, with commercial printing, you can find ways to stand out by using the best real estate printing options.
Not sure where to get started? Don’t worry, we’ve got you covered. In this article, we’ll review the most common printing services for real estate agents.
Finally, you can stand out and sell more homes than ever. Read on to learn more.
1. EDDM Postcards
One of the best services that commercial printing companies offer to real estate agents is the design and printing of EDDM postcards. You might be wondering, “What are EDDM postcards?” Well, “EDDM” stands for “Every Door DirectMail .”
The United States Postal Service offers this service as a bulk mailing option.
With it, you can reach a large number of customers, even if you don’t have their addresses.
All you have to do is think about which mailing routes might be most beneficial for you to be sending these postcards to.
For example, maybe there’s a Houston neighborhood that’s popular among young families who eventually move out when they have their next child.
By choosing a mailing route that passes through this neighborhood, you’ll be able to reach people in these neighborhoods who could be promising clients.
The EDDM postcards will be delivered by USPS to every single active address on the route or routes you choose, improving your chances of getting more clients than ever.
How It Works
If you’ve decided that you want to use EDDM postcards, the first thing you need to do is think about the design of these postcards. This is where online printing services, such as those available with us at Catdi, can be helpful.
When you get EDDM postcards through us, we have many designs, templates, and sizes that you can work with. We’ll ensure that your postcards are more likely to be effective and reflect your brand.
Then, we’ll print your EDDM postcards. This is helpful as USPS has guidelines when it comes to what these postcards can be like.
Instead of having to stress about it yourself, you can have the peace of mind that everything will be designed and printed according to these guidelines.
Once you’ve used our design and online printing services, all you have to do is decide which route you want to use for the EDDM postcards service. There is a map available through USPS that you can use to guide your decision.
One of the best online printing services you can use as a real estate agent is the creation of postcards. These are different from the postcards we mentioned above, as they don’t have to follow any specific formatting guidelines like with the EDDM postcards.
This means that you’ll have the opportunity to design postcards of any size or look you like.
However, by working with us at Catdi, you can have professional help designing postcards that reflect your brand and are more likely to get you more customers.
This is a cost-effective marketing tool that will improve your sales over time.
How It Works
All you have to do is design these postcards with our help. We have pre-set designs that can help you envision what you want them to look like. We’ll also discuss how to include elements of branding such as your logo and brand colors on the card while keeping everything looking good.
Then, once we’ve decided on a final design together, we’ll print these postcards off on the best paper for the job.
Once you have these postcards, you can place them around your office and in neighborhoods where many potential homebuyers are currently living.
3. Business Cards
While there are many online alternatives to designing business cards on your own, these aren’t going to be as effective as what you can get with the help of a commercial printer. The fact is, self-designed business cards look unprofessional when compared to the ones you design with a professional.
This is for two reasons. First of all, the design itself might not be right, as it can be easy to create a design that’s out of balance or has a combination of colors that are jarring to the eye.
Second, self-designed business cards that are printed with a printer that isn’t a high-quality printer can end up looking drab, with colors that don’t stand out, paper that’s lower quality, and a finish that isn’t how you envisioned it.
Fortunately, at Catdi, we offer high-quality printing of business cards.
How It Works
All you have to do is work with us, where we’ll discuss how your branding and logo will be present in the business cards you design. Additionally, we’ll select all the right details to put on the card, putting each element in the right place and selecting the right colors and fonts.
Then, we’ll print your business cards off with the right, high-quality paper and inks. In the end, you’ll have a multitude of high-quality business cards.
You can use these in meetings, keep them in your office, and leave them in areas where your potential clients go. As a result, you’ll strengthen your brand and sell more homes, too.
Another commercial printing service that you can use to market your real estate agent services is the design and creation of flyers. This is a great way to bolster your business, whatever size, as you can hang these flyers up where your potential customers are most likely to be.
Flyers can be incredibly useful because of their versatility. Some can serve more as advertisements, like above.
Others can be used in your office to explain the process you go through with your clients.
If someone’s considering hiring you, handing them a sheet that’s beautiful, branded, and clear—with all the information they need—this is something that could help convert them into a client.
Flyers need to have information in the right order, as well as the right combination of colors, images, and fonts without looking too cluttered.
If not done correctly, they won’t be as effective. This is why it’s so important to hire a professional.
How It Works
When it comes to creating a flyer for your real estate agency, you need to take several steps. First of all, meet with the commercial printing services company to discuss what you want to design the flyer for. You might even be interested in designing multiple flyers.
The company will help you reach the goals you want to with these flyers. By identifying what information the client needs and working with you on providing those details, they’ll help you put the right text on the flyer.
Additionally, they’ll ensure that your branding elements, such as colors and recognizable logo, appear on the flyer. While putting in these elements, they’ll choose the best fonts and make sure the flyers aren’t cluttered.
Then, the commercial printing company will print off your flyers. After this, you can place them in your office so your potential clients can learn more about your services.
Additionally, you can put more marketing-related flyers in areas you know your potential clients are most likely to frequent.
Need Commercial Printing Services?
Now that you’ve learned about commercial printing services for real estate agents, you might be looking for commercial printing services near you in the Houston, Texas area. In this case, you should look no further than Catdi.
At Catdi, we’re experts when it comes to commercial printing services.
We offer a variety of services, including the design and printing of EDDM postcards, postcards, business cards, and flyers.
We also print print-ready templates, promotional swag and products, brochure printing, digital printing, large format printing, and much more.
To learn about our design work services, get more information now.