Brand promotions are vital in marketing as they can help you build a loyal customer base and increase brand awareness. And one of the strategies you can explore is giving giveaways or corporate gifts.
Promotional giveaways are branded products or freebies you can give to people to boost the public’s knowledge of your brand and possibly convert leads into loyal customers and help increase your sales. While this approach may seem simple, with many options, choosing the right giveaways or products to promote your brand can be challenging.
In this post, we’ll explore giveaway gift ideas you can consider for your business’s brand promotion strategy.
- A Trial Package
A trial package can be a great way to let customers who may be interested in your product or service know more about what your business is offering. For example, if your business sells skincare or cosmetic products, your trial package can include product sample kits they can test out. You can also throw in key products like your company’s latest lipstick or mascara. This way, you can impress consumers with your products and entice them to purchase in the future.
On the other hand, if your business offers services, you can give customers free passes or trial versions. For example, if you’re running a fitness center or gym, you can offer people a voucher or coupon or encourage them to register on your website for a free week’s trial.
- A Swag Pack
Swag packs are branded freebies you can give customers to help you establish and strengthen your company’s image and stand out from competitors. You can give items like pens, notepads, tumblers, tech accessories like a USB, phone car mounts, or speakers, and travel essentials like a power bank, passport holder, and luggage tag, to name a few, with your company’s name, logo, or color.
In addition, you can also curate custom swag boxes for loyal customers and include personalised mugs and cups to leave a lasting impression.
- Coupon Codes
Another creative and excellent way to promote your brand includes giving away coupon codes for your customers to use when they check out online at your business website or online store. This marketing strategy can help entice prospects due to the discount they can get, which can go a long way in boosting your sales.
Your coupon codes may include discounts on specific products and free shipping on items if they meet a specific amount. You can also give away coupons that customers can use for a particular period, such as one month or three months. This campaign can help you keep your loyal customers returning for more, ensuring that they continue supporting your brand in the future.
- Custom Tote Bags
Giving away tote bags is another great marketing idea that can help you promote your brand. These bags can be customized with your logo or message and make for great giveaways at events like trade shows and conferences.
There are different materials you can choose from. Canvas and cotton, for instance, can allow for more space and gives the bag a more casual look, making it perfect for events that are not just about business but also about fun activities like picnics or parties. Alternatively, you can also opt for PVC or clear tote bags.
You can partner with graphic designers to help design and lay out your tote bags with your company’s name and logo. This way, you can visualize how your custom tote bags will look and make the necessary modifications before printing them.
- Exclusive Apparels
Like tote bags, it’s also an excellent idea to have shirts, jackets, or sweatshirts printed with your company’s logo or slogan. It’s a simple yet effective way of promoting your brand, especially since the more people wear your giveaway apparel, the more consumers will likely be aware of your business and talk about it.
You can distribute shirts during company promotional events. Moreover, you can ask your employees to wear them to reinforce your marketing efforts during such events or when dealing with customers.
Stickers are also a great way to promote your brand. You can give them away at trade shows, conferences, or conventions to make participants recall your company. Customers can then use these on their personal items like a notebook, tumbler, or laptop case.
When printing promotional items like stickers, make sure your brand name and logo stand out. You’d want to choose a background color that contrasts with your logo so it will be easy to see and read from a distance. But to be more creative, you can also introduce more colors to make it more vibrant and eye-catching.
- Gift Baskets
While giving gift baskets may be a more expensive giveaway, incurring an additional cost on your end, it can be a great way to make a lasting impression on customers, investors, colleagues, and employees. This is especially if your goal is to strengthen professional connections and relationships. For one, you can personalize each basket according to the recipient or occasion.
For example, for health-conscious customers, you can curate a box containing healthy food and snack options like fruits, teas, and nuts. On the other hand, you can also prepare a relaxing gift basket containing a towel, bubble bath, scented soap, candle, and a book or magazine, among others.
In addition, you can also curate holiday-themed gift baskets as a corporate giveaway during the holidays. You can place crowd-favorite holiday snacks like chocolate and candies.
Wrapping It Up
Promoting your brand is a continuous process that involves exploring different marketing strategies that can help boost your company’s image, attract more leads, and help you stand out from your competitors. And one of the effective ways you can promote your business is by giving freebies and giveaways.
This article has shared some ideas you can consider. You can give away promotional items, such as T-shirts, stickers, coupon codes, or a swag pack. Whichever product you choose, make sure they are of good quality, and best represent your brand to protect its reputation.