Most people pay no heed to local SEO. In fact the its overlooked for more well known forms of marketing like facebook or Adwords.Even though business owners have a slight idea of the basics, it is tricky and can get confusing as you dive deeper into it. If you wish to have local search traffic and higher rankings, you must address many issues that we’ll discuss in this article.
Local SEO is the key ingredient in making your business profitable, don’t miss out on its impact on your business. In fact more the most part every business is a local business so these three simple steps can help your business get more customers. So, let’s study all the factors you need to stop overlooking.
Creating & Optimizing Google My Business
Want to appear in Google search results? Create and optimize your Google My Business today. It will allow you to list your business location on Google Maps and open your chances of appearing on local search results. You get to display information about your business, such as what you’re about, links to your website, opening and closing times, upcoming events, what products/services you offer, etc. You can list for free. Once you’ve listed yourself, you must optimize your business by giving as much information as possible. A good description will turn your listing into clicks, and customers will soon look for directions.
Accuracy & Consistent NAP ( Name, Address, Phone Number)
Getting your name, address, and phone number right is imperative. You must ensure they match as local search engines use the NAP as their measuring stick for your business’s existence. When they validate your business, your NAP will come into play. Think about it: if your business name matches another, there’ll be a problem. Potential customers won’t know where to go.
The second most important thing to consider is that your NAP should be consistent across all the local citations, directories, listings, and mentions. It will help improve your search engine rankings. As and when your information changes, keep updating and optimizing your NAP.
Add Citations Such As Yelp or Yellowpages
A local citation is vital for your business. It mentions your company’s name and contact details on other websites such as Yelp and Yellowpages. It is one of the most challenging and overlooked facts but greatly impacts your local SEO. Your NAP should be constant on Yelp, Yellowpages, and Google.
If you have different information on any of these sites, your customers will get confused, and so will Google. It will lower your rankings, and that will harm your business. It is essential to check this repeatedly to ensure they are accurate.
Creating Web Content for All Your Service Areas
Local SEO is undoubtedly one of the most dominant SEO tools offered today and an effective way to influence highly competent individuals in your areas. The top most successful approach companies use to boost their local SEO is service area pages (SAP) on their company’s website.
And for that, you need to create unique content that will attract your audience. These pages can function as alternatives to your home page and help you easily find your target audience. You must optimize your service area pages and use keywords for each page. Using location keywords to increase your chances of ranking high for that particular area is best.
Assess in detail the current health status of your business website and work on your local SEO accordingly. You must revise your SEO plan and include local SEO strategies to fill in the gaps and tap into opportunities to boost your local search engine ranking. This detailed analysis provides many ways to improve your local SEO and not overlook its impact. It will allow you to increase conversions and website traffic. So, keep your website updated with local SEO.
There are many things to consider when it comes to a local SEO. The cost is one of the top factors. However, with Catdi , you can get started for free. Hard to believe, right? At Catdi , we offer you a free tool for site auditing, and then we start work on your local SEO. We offer all that you need to see where your website stands and how you can further improve it and get advanced results. Our experts will advise you on what improvements you should make to stay ahead of the competition and boost your revenue.
At Catdi, we offer a wide range of key SEO services that you can select depending on your business and campaigns. You get a free initial consultation where we work together to plan your SEO goals. Then we move onto analytics, back-end development, from-tend development, strategy development, content generation, etc. So, what are you waiting for? Contact our experts and optimize your website right away.