Every door direct mail can be a fantastic way to increase your brand exposure and your customer base. It is important to make sure that your local printing company can help you get the right materials and affordable mailing services so that you get the best possible results. Before you can take advantage of the benefits offered you should understand what this is and how it works.
Printers offer many kinds of services and a single printer may not have every kind of services. You should always check with a potential printer to make sure that you can get the services you are looking for before you place the order. Another consideration is which neighborhoods you will target with the mailings, and this may take some research.
When performed correctly this type of direct mail can be very cost effective and help you stay within your budget limit without minimizing the consumers that you reach. You also need to make sure that the materials you design and order are both attractive to the eye and relevant to the consumers that you are trying to target.
What is Every Door Direct Mail?
Every door direct mail is an innovative way to send your material to every single door in the chosen neighborhoods. Instead of using a mailing list that involves specific recipient information you can target entire neighborhoods and communities by zip code instead. Your mail will be placed at every home in the neighborhood and you will get more company and product exposure.
Will Every Printing Company Offer these Services?
The printing company that you plan on using may or may not offer every door direct mail services. You should find this out before you order the materials needed for this type of campaign. If the printer does not offer this service then you may have to find it from another professional company instead. Any printer that is not experienced with this type of campaign should not be considered.
Which Neighborhoods Should you Target?
Choosing the right neighborhoods to target is one of the most important steps with any every door direct mail effort. Research each neighborhood to determine the demographics of the inhabitants, and then decide if they are likely to buy or use the products or services that you are offering. A community of low-income households will probably not interested in high-end luxury goods.
Is this Service Cost Effective?
How effective is every door direct mail in terms of cost? When the campaign is managed properly, this method can be much more cost effective than other types of direct mail. You do not need to spend money on up to date mailing lists. Your printing costs may be less because all of the recipient information will be identical so no changes are required during the printing process.
Make the Materials Attractive and Relevant to the Targeted Consumers
If you engage in every door direct mail then it is very important that the materials that consumers receive are both highly relevant and very attractive. If either of these two elements is missing then your results may be less than expected. To get better results the chosen printing company may offer tips and advice in this area.
Have you ever used an every door direct mail campaign? If so what results did you get, and if not would you use this method in the future?