Category Archives: Mailing Industry News

4 reasons why direct mail marketing shouldn't be written off

In today’s technology-dominated world, the idea of sending mail through post is laughable, and using it as a marketing tool even more so. After all, why would anyone use this archaic system when virtually every person can be contacted through email, social media, or even text messages? Direct mail marketing sounds like a waste of … Continue reading 4 reasons why direct mail marketing shouldn't be written off

House panel displays bipartisan unity over bill to save Postal Service

A Postal Service worker delivers mail to a flood-damaged neighborhood in Denham Springs, La., in August. (Jonathan Bachman/Reuters) There have been days when 2157 Rayburn House Office Building had the feel of a boxing match. It’s the House Oversight and Government Reform Committee room where Republicans and Democrats have been known to go at each … Continue reading House panel displays bipartisan unity over bill to save Postal Service

5 proven growth marketing tips to double your sales

There is a saying that if you aren’t growing your dying. Growing sales is an art and a science. The art is the communication and the sales and marketing copy. This is the persuasion piece. The science is the technology needed to discover the data for optimising the conversion paths in the journey from attention … Continue reading 5 proven growth marketing tips to double your sales

Helpful content is key to Hubert's direct mail

A direct mail catalog can provide a lot of value to its customers simply by repositioning its existing products. Mailer Name: Hubert Co.Date Mailed: May 2016 Hubert sells visual merchandising and support items to food service and brick-and-mortar retailers worldwide. It markets in several channels, including direct mall. This slim-jim catalog targets food retailers with … Continue reading Helpful content is key to Hubert's direct mail